Senior dating – it’s all about knowing what button to press

Another aspect to take into consideration, and this is a point in history that will never recur, is that those now entering middle age, they are entering retirement with a full understanding of the Internet. Finding dating sites via a PC is perhaps easier than opening a jar of pickles. Whereas recent generations of seniors have shied away from that there new-fangled technology, online dating holds no such fear for the senior citizen looking to share their later years with someone new.

And for many more mature singles, as they reach that reflective time in their lives, using dating sites is not only a way of finding out about others, but also a time of self-discovery. After a lifetime of working to pay the bills and dedicating most waking hours making sure everyone else’s needs were catered for, the reward in retirement is often that mortgages are paid, the keys to the company car have been handed back for the last time – no new model this year! – and for the first time since early adulthood, seniors can really look back on their life and forward to the future with perhaps their own offsprings’ families, share their grandchildren with a new partner in a way that time has never afforded before.  What better way to do this than by selecting just the right person to share that future with, using the dating site as a keen tool, perhaps to even better effect than their younger online dating peers.

Whether that feat’s achieved through a stand alone, specifically tailored dating site for seniors or a mainstream one with a bespoke, integrated facility whereby the single can filter the ages brought up in search results, there is absolutely no reason why senior citizens shouldn’t be taking to the Internet to find the next love of their lives, just like them pesky kids do.

And here’s a scary statistic to finish this two-part article with, that proves that there’s life in these old dogs yet. According to a recent study undertaken on behalf of match.com, 91% of singles in the senior bracket reckon they achieve the mighty O every time they have sex. I don’t know about dating sites for the elderly, but it’s no wonder the cougar and sugar daddy sites are so popular if they have that level of success every time they hit the hay. Perhaps there’s another reason why 500 NYU female students have signed up to be sugar babies on seekingarrangement.com and it’s not just to pay their way through college, after all.

Florida – the dating, like the oranges, is sugar-sweet

We have all seen the recent press about what it will take to even get a place at one of the established universities in the UK, these days. What separates the English universities from some of the other global academic institutions, however, is that there are well-to-do parents not just from this fine nation of ours but from all over the world willing to fund their offspring’s education just so that it has ‘educated in the UK’ on their curriculum vitae, semper et in perpetuum.

For universities in other cultures, especially those as diverse as in the US where this level of education is almost mandatory if you want to do anything with your life, there is perhaps not so much of an abundance of readily-available wealth, or parental willingness, to support the whole three year stint completely from the family nest egg. The onus is very much, therefore, on the shoulders of the said son or daughter to at least part-fund their further education through this critical stage of US adolescence into young adulthood.

With a national economy in a very similar condition to our own, many of the part-time jobs are spoken for and those that do become available are right at the bottom rung of the employment, the vacantors of those posts moving on to positions that pay more than minimum wage. Credit is also an issue – it can be made available for graduates but rules and regulations for paying those fees back are a lot more stringent than we have in the UK, so what’s a girl supposed to do to get herself through university without spending any inheritance before it’s earned or trying to make split-ends meet after working a six-hour shift serving sloppy joes?

Surely that’s obvious – become a sugar baby! Sure beats flippin’ burgers to earn your crust and the perks far outweigh the downsides, that’s for sure. However, according to one recent report out of Florida, the number of registered sugar babies on dating sites could end up wiping out half of the country’s wealth, laying within the bank accounts of the sugar daddies registered on these very adult dating sites in one semester if the girls from the colleges who are currently signing up (a figure put at 40% of all new sign-ups according to SeekingArrangement.com’s founder and marketing mogul, Brandon Wade) really put the effort in.

And – here’s a new one on me – it’s not just for older men seeking a specific relationship with a significantly younger female, either; not to be outdone, the cougars (mustn’t have liked the moniker) are now flocking to the site and re-branding themselves as Sugar Mommies in order to bag a toy boy whom their benevolence can put through college. The relationships, as you would expect, all come with a price tag, some as much as five-figures a month, depending upon what each of the prospective partners negotiate for the services they are expected to provide. You don’t see Arnie or Rob Lowe bragging about that in the adverts for California, do you?

Next up, we look at some of the fascinating facts and figures that make up this niche area of the dating site world; while you head on over, I’ll just be checking out some uni’s in Florida, to see what spaces they have coming this fall (see, getting the lingo, by jingo, already…).

The sweet truth about sugar daddies

As online dating sites cast off the dementors of their past and come well and truly into the light, so too the stigma is shed like an outgrown basilisk skin. As such, many dating site members become the brand’s best advocates when they meet someone online, fall in love and enter into an offline relationship, even marriage. Should you find your perfect partner online the monthly subscription fee you will have paid will certainly have provided a great return on your investment.

Using the US as an example, where matchmaking sites as we know them now have blossomed more than anywhere, compared to the somewhat dubious forefathers which earned the industry its distinctly tawdry reputation in the early days of the internet, between 2007-2009 20% of straight couples there met using online dating facilities. That’s a lot of free advertising and recommendation is perhaps the most successful and trustworthy form of marketing that there is.

The world of online dating is a vast marketplace with many niches; willingness to share one’s experience is not true, however, across the entire medium. Certainly, many members of the adult dating site niche may have professional or family-oriented interests that they wish to protect, hence play their cards very close to their chest when it comes to revealing where they have met their latest beau.

Well, that’s what one adult dating site host thought, but found a very different reason as to why he was not building brand recognition as he had hoped.

Seeking Arrangement is a site for Sugar Daddies and their younger, female relationship partners, Sugar Babies (you learn something new every day). The Sugar Daddy dating site has its roots in a yahoo discussion group but has developed, over time, into a stand-alone site for the young lady looking for the older lucrative male to share good times with.

Unlike other dating sites, given the clientele and the presupposition of the site, this is one community where, other than dating and (presumably) sex, a third prerequisite comes in to play. One in no way suggests that a frugal gentleman could not join in the fun, but one suspects that his pick-up rate would be considerably less than other members who are prepared to splash the cash.

What is troubling the webmaster is that almost 40% of his membership is keeping the details to itself; almost a half of that sector admitted to wanting to keep the fact that they were sugar daddies under wraps completely, no great surprise there. But what upset Brandon most, and, from his tone, he feels this on a very personal level, is that the mature men are keeping schtum because they want to ensure that the well of sugar babies never runs dry.

This level of ‘sugar selfishness’ personifies the genre, in dating site terms. If you are looking for long-term relationships, perhaps this is not the site for you. If the Daddies are looking for a bit of eye-candy to impress at social and professionals levels and are happy to lavish the lovelies from their considerable personal or expense accounts, this is more like it. And if the Babies are not looking for a serious relationship, just a good time moving in perhaps higher circles, this is an opportunity to get in at the deep end.

Surprised that the dating site membership comes across as selfish? Who are you trying to kid?