Sugar daddies get younger but so does their worth

Have you ever wondered what the make up of your average American Sugar Daddy is? If you’re not looking for long term commitment, no interest in a serious dating relationship, but believe your time has a price, you may want to consider becoming a Sugar Baby.

Many, many people see this way of life as nothing but legalised prostitution, yet spending time dating for money will definitely raise the question. The words ‘demeaning’ and ‘cheap’ often appear in the same conversation, but not when you’re speaking to either party involved in the ‘contract’, nor one of the most prolific names in the adult dating game, Brandon Wade.

The ‘Sugar’ lifestyle is not just rising in popularity as a way of life over in The States, it is rocketing. A combination of city-slickers earning far too much money to trust anyone as a partner or spending too much time working to devote to any traditional style of relationship combined with college graduates or young mothers struggling to find any job security – or job at all – has polarised the casual relationship.

The caw that gets stuck in everyone’s throat is when it is married men – or women – that draw upon Sugar Daddy dating sites. The men have too much money to care, often citing to their wives that they are away on business; the young piece of arm candy is absolutely aware of the situation and is blasé about the whole affair, taking money (on average $4,357 per month, according to one study, is the amount Sugar Daddies spend on their addiction) that would otherwise be destined for the family home.

That is small change, though, compared to what the average Sugar Daddy earns. The report, based on Brandon Wade’s, suggests that a Sugar Daddy will typically earn over $250,000 per annum and has a nett worth of more than five and a half million dollars, information which is available alongside each member’s dating site profile when you log on to the dating site.

In a separate report, which interviewed several Sugar Babies, they split their time between four older men. Older men who are, in more recent times, not so much older. The average age has come down in the last five years from 44 to 39 – hardly granddad age. This is due to a larger influx of a lot younger men and it is not just the age that has dropped. The net worth of the average Sugar Daddy dating site male member has dropped $1.5M and the monthly budget has also taken a hit by almost one third from $6,231, which it was five years ago.

However, that’s still a fair amount to lavish on the Sugar Babies, eager to spend time with the wealthy men-folk, who can expect, amongst other things, condos paid for, expensive cars, the $2,000 pooch and all sorts of other financial assistance in return for their time, attention and whatever else is in the contractual, mutually-beneficial relationship between the Sugar Daddy and Sugar Baby of 2012.

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Dating sugar daddies sure beats flippin’ sloppy joes

Sugar dating is, whether Florida likes the statistic or not, helping to fund many young female graduates progression through their in-state university system. According to one recent report, college students account for 4 out of 10 ‘sugar babies‘ new sign-ups on one of the most publicised sugar daddy dating sites, The adult dating site now claims over 1,000,000 members and its CEO, Brandon Wade, likes very much to keep the odds stacked in favour of the daddies. That’s where the money is, he never wants to let them down, so he always ensures the books never run out of fresh babies for the daddies to lavish their money on. That’s a lot of college girls leaning on wealthy, older men to see them through school.

Although the dating site has had allegations that it is nothing more than a front for legalised prostitution, the relationships are not all about sex. The onus is very much put on both sides of the partnership to express what they want from the relationship – if the two halves of the one requirement match, then you’re in business. No pimps, no cajoling – everything is up front and in the open (within the dating site confines). If it’s not working out, you simply call the relationship a day, learn from any mistakes and build on that for another scoot around the sugar block.

If that all sounds a little too formal – more like a business contract than any real kinship to a loving relationship – then that’s because it is. This type of dating site is not about any pretence towards love or marriage or any of the other yardsticks you tend to measure the mainstream dating sites by. Indeed, many of the sugar daddies are married men, so any thoughts about falling in love and being happy ever after are blown out of the water from the off. Girls need money to get through college. Older, well-to-do business men spend a lot of time in Florida doing trade. Whilst they’re there, they like to have some familiarity around them to share in their wealth and success. But then the trip’s over, back to the wife, settle the dating site fees, end of transaction. Is it cold? Is it commercial? You betcha it is.

Brandon Wade is no mug. As online dating figures started to increase from this avenue, he didn’t bask in the wonder of it. He up-sold that market, branding the sign-ups from the universities as ‘college sugar babies‘ on his dating site, giving them their own .edu domain for their e-mails (using this filter to compile the data on the sign-up percentages) and publishing a list of the top 20 schools that were supplying him the 40% of new sign-ups in a league format on the dating website.

Florida’s universities feature three times in the list, contributing 219 sugar baby dating site sign-ups for 2011. Although you cannot search specifically by college, you can adapt filters to within a region – pretty important parameters if you’re only out of town on business two or three days a month.

By adopting a Miami-focused search on the dating site, with the additional ‘College Sugar Baby’ status, you can drill down to your catchment target area, leaving you with a clue that the girls you find are either at South, Central or International universities. Given some of the dating site profiles for the girls within those search parameters, it really is no wonder that none of the three universities cared to comment on this growing trend amongst its pupils.

Is sugar dating legal prostitution, older men manipulating younger women or vice versa? The only people I hear complaining are those not getting any of the action…

Florida – the dating, like the oranges, is sugar-sweet

We have all seen the recent press about what it will take to even get a place at one of the established universities in the UK, these days. What separates the English universities from some of the other global academic institutions, however, is that there are well-to-do parents not just from this fine nation of ours but from all over the world willing to fund their offspring’s education just so that it has ‘educated in the UK’ on their curriculum vitae, semper et in perpetuum.

For universities in other cultures, especially those as diverse as in the US where this level of education is almost mandatory if you want to do anything with your life, there is perhaps not so much of an abundance of readily-available wealth, or parental willingness, to support the whole three year stint completely from the family nest egg. The onus is very much, therefore, on the shoulders of the said son or daughter to at least part-fund their further education through this critical stage of US adolescence into young adulthood.

With a national economy in a very similar condition to our own, many of the part-time jobs are spoken for and those that do become available are right at the bottom rung of the employment, the vacantors of those posts moving on to positions that pay more than minimum wage. Credit is also an issue – it can be made available for graduates but rules and regulations for paying those fees back are a lot more stringent than we have in the UK, so what’s a girl supposed to do to get herself through university without spending any inheritance before it’s earned or trying to make split-ends meet after working a six-hour shift serving sloppy joes?

Surely that’s obvious – become a sugar baby! Sure beats flippin’ burgers to earn your crust and the perks far outweigh the downsides, that’s for sure. However, according to one recent report out of Florida, the number of registered sugar babies on dating sites could end up wiping out half of the country’s wealth, laying within the bank accounts of the sugar daddies registered on these very adult dating sites in one semester if the girls from the colleges who are currently signing up (a figure put at 40% of all new sign-ups according to’s founder and marketing mogul, Brandon Wade) really put the effort in.

And – here’s a new one on me – it’s not just for older men seeking a specific relationship with a significantly younger female, either; not to be outdone, the cougars (mustn’t have liked the moniker) are now flocking to the site and re-branding themselves as Sugar Mommies in order to bag a toy boy whom their benevolence can put through college. The relationships, as you would expect, all come with a price tag, some as much as five-figures a month, depending upon what each of the prospective partners negotiate for the services they are expected to provide. You don’t see Arnie or Rob Lowe bragging about that in the adverts for California, do you?

Next up, we look at some of the fascinating facts and figures that make up this niche area of the dating site world; while you head on over, I’ll just be checking out some uni’s in Florida, to see what spaces they have coming this fall (see, getting the lingo, by jingo, already…).