Do dating site algorithms work or just string us along?

The argument about whether scientific algorithms that many of the top-ranking, mainstream dating sites – particularly matchmaking sites – claim to use rages on. However, five top independent scientists from five different universities across North America have critically – and more importantly, without bias – appraised the methods used by their ‘peers’ to create the strings of logic, which dating sites use to pair new singles together, and found them redundant as the useful tools the sites claim them to be.

What’s more is that singles entering their data into such online dating platforms are being sucked into an even worse scenario than before they signed up.

There is no denying the appeal of simply being as true to yourself as possible (or as true as you are prepared to let others believe of you, anyway), entering those details into a Deep Thought-esque mainframe and after a few clucks, chugs and whirrs your perfect partner will scroll out from a slot just below where you paid your stake. If only. But millions of singles hoping to fall in love online are stumping up millions of dollars week in week out across the globe for the privilege of being told ‘close but no cigar’ as the matches maybe okay for a Mr Right Now, only to see those relationships fizzle out soon after the first date, so back to the dating site they go.

Logical association or dating site corn?

It’s a bit like going to the chiropodist – they’ll take the top off the corn, but never dig the root right out. They’ll have lost you forever as a premium customer, unless you’re stupid enough to wear the same shoes again that gave you the callous in the first place, of course.

If dating sites have a member who’s paying month by month, would the algorithm present that perfect partner first time out? Only by a whole heap of luck. That’s not to suggest the algorithms have the power to weed out those who would be an absolute perfect match, just that it’s not feasibly possible. A person someone really fancies one day can be a distant memory the next if another – who can be the total opposite of yesterday’s ‘the one’ – enters the frame. What’s changed perceptibly about the single doing the fancying that they would change in their profile from one day to the next?

Jack.  Human nature is simply that fickle.

Recent reports suggest that 90% of singles lie about their dating site profile. If the success rate were ever to climb above 10%, the argument would be self-defeating. Of course, the dating sites response to that would be: if more people were honest our success rate would be higher. Irrespective, it’s just not good business sense to market and administrate customers, regardless of the marketing commodity they provide, without turning profit.

To find out what the scientists found and the disturbing thought process millions of singles are believed to be adopting, please [read on]

Spread betting on dating site profiles for small marg-ins

What do you do when you get to the supermarket and they don’t have the brand of butter you were looking for? You need to make sandwiches for the party and you’ve been to all of the other supermarkets; this one was your last hope. You’ve got to have something. What do you do? Yep, you pick up one that might get you out of a scrape tonight, you just hope people appreciate the filling and not the butter that’s on the bread.

What the bloody hell has this got to do with online dating? Well, according to one recent study by five top scientists in North America, this is the mentality sweeping dating sites and singles the world over.

The outline of the study can be found in our article: Do dating site algorithms work or just string us along?

Shock, horror, the algorithm’s not found what you’re looking for but brought up several choices on ice on the shelf where your butter should be, but you just know whichever of the alternatives you plump for, it won’t spread with as much satisfaction as the brand you’d hoped to pick up. Well, eggs-zactly.

The full report is yet to be released but an essence of what the results will smell like has been issued on the website from whence this snippet came. The study itself focuses on how dating in the real world differs from its online cousin, concentrating on definitive areas, including accessibility of potential partners, levels of communication and the interaction that leads to and, the hot potato, the matchmaking service ‘based on scientific algorithms‘ the dating sites purport to utilise.

More is less

Initial reports suggest that, although there is a whole lot more choice via the portal of online dating, that doesn’t guarantee ‘superiority’. Far from it, in fact.

Going back to the butter metaphor, the vast array of individuals looking to fall in love online is leading other singles to ‘brand’ them, comparing vast swathes of profiles and, if ‘the one’ doesn’t jump off the shelf, those browsing are unprepared to commit to any of the others.

Another aspect, harking back to the 90% fib about themselves in their online dating profile, is that a partner with whom the single has been chatting to for sometime rarely lives up to their ‘persona’ in real life, and the expectation levels from communicating via a dating site often fall flat what the date comes to fruition in the flesh.

The scientists do hold some hope for the science behind Internet dating, however, but it will take 100% honesty from members and webmasters, alike. Psychology has as much to do with appreciation of a partner as physical attraction, that much is known. Providing that all parties enter and deliver true information from being ‘guided by rigorous psychological science’, then finding ‘the one’ may not be a figment of the i-marg-ination, butter very real prospect.