City slicker or city’s licquor? It’s time to start dating!

Finding that special someone to share the ups and downs of life with is one the driving forces behind why so many singles have joined dating sites in recent years. What, with work commitments, bills to pay and homes to run, that vision of finding your perfect partner online can be just a pipe-dream for some, but it needn’t be!

The afore-mentioned hectic calendar is, sadly, one of mundanity, with very little hope of fitting in a window for a social or love life that is totally independent of the office. Living the single life has many benefits but, paying the bills and good house keeping figure heavily on the ‘liabiities’ side of the balance sheet of inner-city single life. No partner to share the costs with, no significant other to half the burden of maintaining the home in a pristine condition and as for dating? No chance.

For many singles living and working in the city, Monday to Friday is a pattern of sleep, work, juggle a bit of food in, work some more, quick pint on the way home with your learned colleagues, crash in front of the box until you wake up at three am in a blue room where the sky box has gone into auto-standby and your 42″ HD is bathing you in oceans of LED light, throw the remains of a cold chow mien away and finally grab a couple of hours of poor quality sleep after you’ve wiped the drool from your chin. You subsequently look like crap when you turn up late for the office the next morning to rinse and repeat the whole process.

If you know deep down that having someone special to come home to is the element that’s missing from your life but, with commitments as they are, you haven’t a cat in hell’s chance of even finding that yellow-brick road, let alone planting the first firm footstep on it, you’re in the right place, here, at

You have two options: 1) sign up to a high-end dating site that will take care of it all for you, for a King’s ransom, or 2) instead of hitting the bar every night after work, take a moment out of your life to find that special someone on one of our tailored dating sites. For the sake of one round in a Birmingham bar, you could pay a monthly membership fee and get all of the exclusive features that a paid dating site membership has to offer: unlimited messages, one-on-one web-cam dates, unlimited photo-galleries and extra security to protect your online identity from fraudsters and scammers are just a few of the upgraded aspects that make paid dating membership services preferential to free online dating.

You never know, finding that special someone online may even kickstart other neglected features of your life, such as healthy exercise, a suitable diet to match your new fitness regime or even lose weight, if all those 6pm pints are starting to show above your belt-line! Good housekeeping starts from within and having someone to share in your little victories can spur you on to even greater heights! Happy dating!

That dating site’s got some Nerve

At the turn of this wonderful Millennium, when the world of online dating was still considered a shady haven for deviants and weirdoes alone, existed Nerve Personals, an off-shoot subheading targeting what can only be described as adult dating for the readers of the well-regarded The ‘Personals’ section did little to dispel the rumours that dating sites were just one step down the ladder from soft porn, and was tagged as a place were you could go find ‘literal smut’, if you had, well, the nerve. Dot com.

As other dating sites came to prominence and blossomed into what we now know and love as respectable places to go and court your next beau, Nerve ‘Personals’ sections readership diminished, and the dating aspect was set assail and left to FastCupid to handle, a collaboration that expired only last year.

From those ashes, however, promises an all-new dating experience that does away with the traditional matchmaking aspects of your mainstream dating sites, rather, incorporating the user-friendly interface of social media as the en vogue way to meet your next potential partner online.

Sean Mills, CEO of Nerve, is abandoning the scientific approach and dispensing with algorithms based on a static dating site profile. The emphasis for the new dating site will be on fun, as is the wont of the template sites used to derive their new one, namely Twitter, The Facebook and Tumblr.

Rather than rely on a profile that may have been relevant to the dating single when they created the account, the new dating site will be focused on what their membership is doing in the here and now. Using ‘icebreakers’ such as ‘what good film you streamed recently?’ or ‘did you watch that pile of tripe from the Molineux, last night?’, Sean hopes for real-time interaction, finding common ground for its dating membership that really matters.

There is a free dating site membership with the new site, however this only permits the very basic service that the dating site has to offer, and there is a very real reason for this (other than they obviously need to make a profit to keep ‘Nerve Dating’ afloat).

Mills wants to create a safe place for his paid membership as well as promote the fact that dating sites are about just that – dating – not just a place for people to chat online; there is social media for that, although being as public as it is and winding people up in the divorce courts may not serve as an appropriate place to start an elicit affair.

For $20/month, it is hoped that the fee will “keep creepiness to a minimum” and discourage those who have no real intention of using the dating site as a place to meet other singles serious about getting together offline and, most of all, have some fun doing it!

The parent site, Nerve, attracts 2,000,000 unique visitors per month and Sean hopes that that readership and its predecessor’s reputation can catapult it to the top of the rankings and become a real competitor to the other mainstream online dating agencies.

Alikening the launch of the site to the opening of Studio 54, back in the seventies, we hope that Mills has took out the relevant licences and will not be raided in the first month of opening for impropriety – know’s history, that would come as no surprise.