We’ve had iDate Miami and the world of online dating is still buzzing from the energy created at the week long conference. But there’s no time to hold one’s breath – the next big event is little over five weeks away, this time Europe is the destination.
The biggest names in the world of online dating will be gathered in Barcelona at the Online Dating Summit 2012 over the weekend of Friday 2nd March to Monday 5th inclusive for updates and innovations since the event in Florida at the end of last month.
Among the speakers in Spain will be one of the most renowned names in Internet dating and owner of some of the most controversial websites, Brandon Wade. He will be speaking on the panel for the debate for affiliates who have the decision of where their traffic is sent. This is not going to be one for the purists, nor the faint-hearted.
No matter how much those dating sites get highlighted and publicly berated (and Wade is not afraid to put his sites in the firing line for target practise; there’s no such thing as bad publicity, right?), they all make money; for Wade and the affiliate army who pave the roads for customers looking for the types of niche dating he offers to find the way to his sites and no one else’s.
There are two types of customer in the world of online dating – those looking for a quick fling and those in it for the long haul. The panel discussing “Mainstream Dating vs. Casual Dating – When to Send Your Traffic Where” will endeavour to decipher between the two types of customer. From there, the decision is which type of dating site will suit the customer best in order to get the best ROI for the afilliate driving traffic for the programs they’re signed up to and, of course, the webmaster themselves.
Details in one recent report suggest that Wade’s sites receive a quarter all of their traffic from affiliate programs – with a portfolio like his, that’s an awful lot of traffic to divert – positioning yourself to be one of the drivers could be extremely lucrative for those who put the effort in.
Seeking Arrangement, Wade’s Sugar Daddy and Sugar Baby dating site has its affiliate program running through Commission Junction whereas WhatsYourPrice.com – the site that appeared on US TV accused of being a platform for legalised prostitution – has its commission program through Share-a-Sale. In the next article, we’ll take a quick look at one of Brandon Wade’s sites, SeekingArrangement, and see what makes it tick – the numbers will astound you.