Dating site dominance goes hand in hand with recommendation

Oxford University have recently concluded a twelve year survey spanning from 1997 – 2009 into how Internet users facilitate themselves with dating sites having acknowledged that they are regular web surfers.

In the last article we looked at the result as fact, now let’s get the opinion of the scientists who conducted the survey and their forecast for online dating based. upon that information

One of the joint authors of the study, Dr Bernie Hogan, quite politely reflects upon how, when they started the survey, dating sites were not the most of welcoming places; neither were the members of those pioneering sites who were just waiting to show their faces and surprise the end user with a scam or two. scam or two.

The Research Fellow at the OII also suggests that hooking up with someone via a dating site may also have taken over as the ‘dominant’ method of meeting one’s future partner, compared with more traditional methods. That’s certainly truer for those approaching middle age and getting into their senior years.

The study has also suggested that, no matter how much money the mainstream dating sites throw at marketing, singles are more likely to start looking for love online through recommendation by a friend than signing up because of an advert they’ve seen.

Professor William Dutton who held a similar role in the study refers to the difference dating sites have made to the whole concept of dating offline. Whereas in the past, if you met someone whilst out, the result was a by product of ebing out for the night. Now, dating has taken on a new relevance through its online popularity and association to social media because people are actually going out of their way to meet someone and browsing dating site profiles is a very deliberate act, not just something that may or may not happen if the single concerned play their cards right.

However, there is still, overall, a massive percent of people who meet their partners in more traditional manners, like through church or general socialising in bars and clubs or having family or friend do the matchmaking on the single’s behalf.

The report also highlights how different cultures are, or aren’t, affected by online dating. In Brazil, for example, 83% surveyed from the South American country had met someone either by dating site or social media. Yet in Japan, for all their furtherance in technology, its population has an inclination towards dating in the traditional offline manner.

In northern Europe, the emphasis is very much on personals sites, whereby conversations leading up to dating are held behind dating site closed doors, but in Hispanic countries, there is a more open attitude with connection happening across multiple levels of social networking rather than dating sites alone.

The White Paper, Me-My Spouse_Global Report, itself was compiled by the Oxford Internet Institute thanks to eHarmony and a grant they provided to fund the project, subsequently written by the afore mentioned professors.

3 in 10 Internet users have tried online dating

Study notes released from Oxford University indicate that almost one third of Internet users have, at one time or another, visited dating sites, as reported in the Science Daily the day after Valentine’s Day.

Not that the study of dating site usage was coincided with that date. The study took in the patterns and usages of 24,000 adults from around the globe who are active Internet users over a twelve year period.

Eighteen countries in all took part in the online questionnaire which asked both halves of 12,000 couples between 1997 and 2009 a qualifying section to determine their Internet accessibility and then if they had used the web to look for partners, whether by online dating or other means.

A resounding thirty percent of those questioned responded in the affirmative, and a massive half of those stating that the partner they were with at the time of the response being recorded they met whilst looking for love online.

One of the most unexpected results was the breakdown in age bands who claimed to have began a relationship through an online dating platform. Of those in the 18-40 age bracket – the age of respondents you may expect to figure most prominently as recording high relationships found on dating sites – registered less than a quarter, with only 23% saying that they had had success using the medium.

Those in the next age bracket recorded the highest successful ratio of meeting a partner online as more than a third, 36% in total, of 40-69 year olds stated that they had began seeing someone directly as a result of their time dating online.

And, if you read between the lines, there is a time when singles just stop dating. Of all 24,000 participants, only two people who expressed a preference said that they’d started to go around the block again after they hit 70 and their relationships were not courtesy of dating sites.

The chat room facility and continued popularity of social media have had a lot to do with sharp rises in figures for those who took part in the survey post-2000. Prior to the new millennium not even ten percent of those questioned had met whilst online dating, but five years in and that had more than doubled to 21%. In contrast, the use of chat rooms over that same period dwindled in a like for like swap at the outset, but popularity and branding compounded that growth in later years.

In the next article, scientists have their say on how they interpreted the findings and what that means for the future of online dating.