Dating site scientists? You do the math.

cont’d from: What makes your dating site tick?

As the dust settles on the Miami iDate event, the first of three scheduled for 2012, the online dating industry’s top brass either go home to lick their wounds or pat themselves on the back after collecting yet another scoop of awards. Those who’ve lost out this time will have another chance to gain favour in the summer in Europe or back to the US again in fall as the US party season begins in earnest.

At a time when so much of their underbelly has been exposed, one full week in Miami at the end of January, the dating industry couldn’t have picked its moment better for the world’s media to find fault. And there was, reading between the lines from the first reports finding their way out of Florida, plenty of petty backstabbing and one-upmanship to be had, if you looked in the right places.

For any of the global dating site membership that actually care about the cogs behind the whole online dating process (which is probably not many, to be fair), they’ve only got a fortnight left to be annoyed at any of the dating sites before ‘all is forgiven’ when they land a date via their service for Valentines Day.

As well as the huge wads of cash that seem to be floating about from investors looking to get their claws into any promising new venture, the other most sought after possession from this year’s iDate Conference was: how does your algorithm work? For some dating sites, they are just not prepared to divulge what strings of x, y and z conditions must be met before a perfect match appears, as if by magic, after filling in their questionnaires. This has led to open floor criticism, questioning how some dating sites can claim scientific matches when there is no evidence available that there search criteria is based on any kind of formula.

Whereas other matchmaking site owners have been quite open and more or less stated that, even though research into vast ranges of questions to ask its dating site membership has been executed beforehand, it is the singles who actually find love on line themselves by the answers they give. There is no giant mainframe computer in the background banging, ticking and whirring like Deep Thought – a simple percentage match is your answer, then the rest is up to the single to pick from those closest, mathematically-derived results.

Much more to come on the fallout from iDate 2012, Miami as and when the reports hit the press; stay tuned for the specifics about your chosen dating site.

What makes your dating site tick?

It’s very good timing, when you think about it, holding the iDate super conference at this time of the year. While most of us are still trying to figure how we’re going to do this year differently (after a month has passed us by, already) the powers that be in the world of online dating have had their first of three big pow-wows and thoughts are already turning to 2013, with most of this year’s news either in the pipeline or already done and dusted, it seems, even before we hit Valentine’s Day.

The first of many reports, insights, diagnostics and headlines are already in the editing rooms of the glossies, announcing victories for the best dating site for x, the matchmaking site to watch out for this year is y and the quickest way to get laid is on any one of these three dating sites at point z (or should that be G?).

Beneath all of that glamour and glitz lies the very real truth about dating sites and that those at the top of the pile are not all as loved up with each other as perhaps we were led to believe, going on cruises after the event with one another and toasting the dating industry’s success with a bottle of DP ’59 as they sail off into the sunset together.

Now that the industry is getting on for a global nett worth, according to one report, of $4bn, it has attracted bigger investors than ever before. Attitudes have changed in the business world as well as the real world and online dating is a very sound investment if you’re looking for somewhere to shift your oil and gas stocks to improve your pension realisation fund. And it’s starting to tell.

Not that the larger of the dating sites are short of a few bob. Free online dating service OkCupid was sold to last year for $90M. Folks – that’s a business that doesn’t charge its membership but relies on advertising for its revenue and it commanded $90M – staggering. Howaboutwe, the quick hook-up dating site that you can carry around on your android and be dating in minutes from wherever you are, has found a quick and easy $15M to fund its growth.

No, the real truth is, as the pie gets bigger, those who are elbow-deep in it already want to dive right in and shovel up as much of that filling as they can.

Read more […]

Sun, sand, sea and iDate Miami

In a quick break from our dating site fraud series that we’re running this week, we have further news from iDate 2012. The Dating Industry Conference is being held in Miami in a little over six weeks, for those of you yet to hear about the event.

It promises to be a real show-stopper, split into two essential parts over the full week of January 23rd-30th inclusive. On dry land, the main two-day dating conferences will be held over the weekend of the 24-25th at the Miami Beach Convention Centre, B-Wing which you can find at 1901 Convention Center Drive, Miami, Florida 33139.

There are other presentations on both days either side of the main weekend audiences and you can book for one, all, or just some as a tag-on to the main two-day iDate pass. If you’re interested in any of the events, the costs are bundled as packages or individual assemblies; click through to find out how much a conference for online dating will cost.

If you’re looking for somewhere to stay for the dry-land event, the Royal Palm Miami Beach will set you back around $225/night including resort fees and tax if you book prior to the 19 December.

The conference then takes to the sea, with the iDate cruise abandoning terra firma in favour of a cruise to the Bahamas, 27th-30th January, inclusive. This is a luxuriant way to spend three days and nights networking with those right at the top of the internet dating tree aboard the Carnival Cruise Liner ‘Carnival Imagination’.

on liner dating itinerary

Departing Miami at 4pm on the afternoon of Friday 27th January you will then arrive at Nassau, Bahamas at 10am the following morning, to spend almost the whole day and night there. Departure from Nassau is 7am on the Sunday morning where you will spend the whole day at sea, either enjoying the ambience or partaking in the frivolity that has been arranged by your iDate convention hosts for pure indulgence into everything fun. The online dating gurus at sea in the Bahamas – I shudder to think of what they have planned.

It is then back on board and return to Miami at 8am on the morning of Monday 30th January, to conclude iDate 2012, Miami.

If you are dead set on attending this, the first of three iDate conferences scheduled for 2012, and accidentally order two tickets instead of one, please be sure to think of me if you still have the spare going begging in six weeks’ time!

With the two other dating site conferences scheduled for Beverley Hills on June 20-22 and Cologne later in the year (September 10-11th), this conference seems as if it will set one hell of a standard for the other two to follow. Please, send me a postcard, if you can’t fit me in your suitcase.