Sometimes, it doesn’t matter how long you’ve been online dating, but a report will come out and the figures will simply astound you. When you see a snippet of a suggestion that one dating site alludes to and then hear another report about the latest influx of new members from another, you can get so used to seeing and hearing about how popular looking for love online has become, that the numbers simply pass you by.
Then one report, or rather article, pops up in your feeds and all of a sudden you have three snippets making up the basis of said article and you suddenly start to realise the volume that goes into creating a $2.1bn industry like online dating has become. As if that’s not a scary enough figure on its own, this recent report suggests an increase of 7% on that figure this year alone!?!? When will it ever stop?
In today’s two articles we’ll analyse those figures, look at how accurate they are and, with reference to claims made by some dating sites, see if there is actually any credibility in their claims that the algorithms they use to pair couples in the first instance do actually count for anything or rather, as one recent scientific research has suggested, are random and that, given so many people being in one boat, the law of averages would couple as many people as the dating sites claim that their algorithms do.
Do dating site questionnaires just pay lip service to the marketing?
And that’s as good a place as any to start. One of the single, biggest online dating sites is eHarmony. They are a matchmaking site and they ask a lot of questions to get to the bottom of a person’s psyche. But are all those questions just paying lip service to the marketing that has a single sold on the idea that they will meet the spouse they’ve been looking for, it’s just that the eHarmony marketing team have positioned themselves to make that lovelorn single one half of the 542 marriages per day the dating site claims to be responsible for in the US?
According to one single who became one of the success statistics, she responded to over 1,000 questions in order to meet the match of her dreams, which she thought acceptable. The man she married dated her for nine months after they met up on the site – my guess is it would have been sooner if he hadn’t had to respond to so many queries. No wonder they won’t reveal their algorithms if they incorporate that many logical yes, no and if gates – you’d need somewhere the size of Wembley to lay the flowchart out…[read more]