Cheryl Cole runner up in dating poll

Apparently, Cheryl Cole may turn to internet dating sites to find her perfect match after the split from her husband – British soccer player, Ashley, two years ago. Friends have recommended several dating sites for her, but not the sugar daddy site,, much to that dating site’s disappointment.

The website’s main business involves linking up pretty young women with rich old men and has been running an online poll of its (male) members to find out who their perfect “girlfriend” might be. Cheryl tuned up as number two in the list just after the person who took on her role in the TV series, the X factor, Tulisa Conostavlos.

Not to be seen to be one sided, the sometimes controversial dating website also ran a poll amongst its female members to find out who might be their favourite “sugar daddy”.

Surprise, surprise, Cheryl’s old boss, Simon Cowell turned up as the top candidate for their sugary attention. Perhaps a bit more surprising considering the average age of the sugar daddies was that Prince Harry was the runner up to Cowell at number two – hardly a daddy!

Tom Jones (is he still alive?) crept in at number five.

The two online polls sought the opinions of the 50,000 members that have signed up for

Never far from the media limelight, Brandon Wade, who is the founder and CEO of SeekingArrangement, has offered Cheryl Cole a life membership for free. He didn’t quite specify at what age as a “life” member she would naturally stop being a sugar “baby” and turn into a sugar “matron”.

According to Wade, Cowell is the perfect sugar daddy as he is not only stinking rich but over generous to boot. His last fling with Mezhgan Hussainy ended quite amicably recently and to show nohard feelings he gave her a £5 million house in Beverly Hills in token appreciation of their relationship.

Perhaps SeekingArrangement is simply seeking some media attention for its European launch this month. It started up only 6 years ago and has done phenomenally well. A quick look around the online tabloids in Britain at the moment and the dating website gets a lot of mention, with apparently thousands of hard up young women all attempting to enrich their bank accounts by meeting up with rich old codgers using Mr Wade’s website.

‘Net’s net nett dating effect – part one

how one dating website is dealing with scammers

With the ever growing numbers of dating site members, not to mention the amount of actual matchmaking sites out there in cyber space these days, it is good to know that at least some of the more proficient ones have their singles’ best interests at heart.

With volumes of lonely hearts flooding dating websites across the internet, like the scent of blood to sharks, so the pariahs follow for their pound of flesh. Scamming is the pestilence that is the Achilles heel of the internet dating scene; no matter how genuinely hard some of the more prominent personals sites work to keep out this nuisance, there always seem to be take to take every successful bad apple’s place.

But, realistically, what can the administration of dating websites do to protect its trusting members from being, in a crass term, ripped-off beyond belief, by imposters who play on others low self-esteem and gullibility. Don’t be fooled – they can be difficult to spot; these fraudsters have been trained by the best and can pick out a weakness in even the most fortified of dating profiles.

As we have reported on countless occasions, here on, there are ways in which the ever-approachable dating site member can arm ourselves without becoming too abrupt. But it’s good to see support from the webmasters of dating sites, platforms upon which we not only open up our hearts but also, seemingly, all too often our purses, too.

Okay, you accept that on a free dating site, where the revenue from sponsorship and advertising is the nett capital income of the company behind the web page, that admin and security are going to be minimal. But we all feel, especially in cash-strapped UK, dating sites that we contribute a monthly or quarterly membership fee to should not just leave it to us to filter out the phishes, but they should get their hands dirty, too.

Thankfully, one such dating website has done just that and perhaps is a yardstick that other such adult contact sites should measure themselves by.

To look further into the measures they are taking to protect you, proceed to part two…

Do dating sites drain your resources?

You’ve been at work all day, busily sifting through e-mail after e-mail and can’t wait to get home…
…only to have to open up your private message box in your online dating site and repeat a similar process all over again.

Okay, looking for love on line potentially has greater rewards for you than the average 9-5, or so we’re led to believe.

However, recent articles in the press Stateside suggest that a lack of success in finding that special relationship on your singles platform is resulting in a decline in frequency of usage.
Couple that with other external sources questioning the validity of ‘conversion rates’ made by some of the larger matchmaking agencies on the ‘net, many would be Romeos are sending their profiles to the recycle bin.
As internet dating rattles towards its second full decade of existence, with many of us having had a dabble on a dating website at one stage or another since the really big players became accepted in the mid-nineties, the market has recognised that it may be time to spice things up again to keep Joe and Joanne Public interested in the matchmaking services they offer.
Indeed, one Wall St journal summed the atmosphere up quite nicely in one succint headline, only recently:- “Scary New Dating Site: The Real World”.

So, what are the thinkers behind global and UK dating sites dreaming up for its patrons next, especially in view of the fact that the world’s online dating public will be awaiting the outcome of this weekend’s iDate awards in Miami?
Outside of the big players, those boasting memberships that could form a whole nation and circle the world twice if laid head to foot, there are smaller start-ups offering just that little bit more.

The new thinking is not based on filling a whole load of personality traits, pairing DNA or running the whole dating site’s membership through a Deep Thought-type main-frame to see who is the best match.

One such company has looked at the whole process of the online dating searches, based on inconsistent results during the founder’s own search for Mr Right. Her results carry some weight, too; although admitting to having quite a bit of fun with the experience of perusing potential partners on line, the end product was dishearteneding, even with some of the more exclusive matchmaking services.
In recent a interview, the founder gave this insight into what her agency represents and what its membership can expect: “We have to consider you interesting and presentable; you could be stunning but have no personality – we wouldn’t select you. If you weren’t well groomed or had no interests, you wouldn’t make it.”
Having clarified the criteria to join, she then went on to summarise the differences showcased on her site, compared with so many of the online dating sites she found so ineffective, “We try to take people away from their lists – the starting point for any internet profile…we’re acting like friends of friends. Personal recommendation is the way things are going if you can afford it and you’re busy.”
So, before you quit the internet forever as the platform for your primary dating source, just be aware changes are in the wings! And Miami in January may just be where it all takes flight.

Online dating industry to hold annual awards

The online dating industry’s largest annual awards ceremony is scheduled to take place in Miami early in the new year. However, the nominations for the twelve categories to be recognosed closes this Friday, 4th November.

This year’s ‘early’ event, there are two others later in the year in the US and Europe, will be a joint venture between The Internet Dating Conference and Online Personals Watch. Attendees at the Miami Beach Convention Centre, hosting the conference between January 24th and 25th, have the additional bonus of sharing the venue with the Social Networking Industry, who will be in the exhibition hall next to the internet dating industry’s hall.

Those registering for the dating and matchmaking event will have their invitations extended to the coincidental convention, too. It is perhaps not so much of a surprise that the two industries should be hosting their conferences under the same roof.

There is no doubt that the recent explosion in social media popularity has played its part in helping dating websites eradicate their once dubious image and enhanced their profile to the status of being the en vogue way to meet people, as it is now perceived.

There are very few secrets on the surface of the online dating industry; everything a company has to offer is up front and in your browser as soon as you enter any individual singles or dating website.

The types of service, paid fees and levels of membership entry can differ considerably, however, but the mechanics and target market place are similar: taking a single person, matching them to another and hoping it is the beginning of another new love story.

What the conference sets out to achieve is to bring the CEOs and the website designers, the affiliates and networkers together.  The combination of this input helps the dating industry’s biggest players bring you, the member, the most professional and enjoyable experience each and every time you log on to your online matchaking service.

The feedback is invaluable right the way down the chain, providing online dating comparison websites insights into the best established and start-up companies to promote and partner, in turn offering their clients genuine and proven tactics in the search for love on line.

The ‘best’ categories, those recognised as the dating industry’s key performance indicators, developed over time with members and internet business professionals alike, are as follows:-

  • Dating Site
  • Matchmaker
  • Software Provider
  • Mobile Dating Site
  • Dating Site Design
  • Dating Coach
  • Most Innovative Company
  • New Technology
  • Payment System
  • Affiliate Program
  • Marketing Campaign
  • Up and Coming Dating Site

So, the next time you visit your preferred site, it’s worth considering all of these steps that have brought you ‘in-off-the-street’, as it were, and helped you get started on your journey to find Mr or Mrs Right, who may be hiding behind a profile, just waiting for you to discover them in deep in cyberspace.