Brandon Wade to speak at Online Dating Summit 2012

We’ve had iDate Miami and the world of online dating is still buzzing from the energy created at the week long conference. But there’s no time to hold one’s breath – the next big event is little over five weeks away, this time Europe is the destination.

The biggest names in the world of online dating will be gathered in Barcelona at the Online Dating Summit 2012 over the weekend of Friday 2nd March to Monday 5th inclusive for updates and innovations since the event in Florida at the end of last month.

Among the speakers in Spain will be one of the most renowned names in Internet dating and owner of some of the most controversial websites, Brandon Wade. He will be speaking on the panel for the debate for affiliates who have the decision of where their traffic is sent.  This is not going to be one for the purists, nor the faint-hearted.

No matter how much those dating sites get highlighted and publicly berated (and Wade is not afraid to put his sites in the firing line for target practise; there’s no such thing as bad publicity, right?), they all make money; for Wade and the affiliate army who pave the roads for customers looking for the types of niche dating he offers to find the way to his sites and no one else’s.

There are two types of customer in the world of online dating – those looking for a quick fling and those in it for the long haul. The panel discussing “Mainstream Dating vs. Casual Dating – When to Send Your Traffic Where” will endeavour to decipher between the two types of customer.  From there, the decision is which type of dating site will suit the customer best in order to get the best ROI for the afilliate driving traffic for the programs they’re signed up to and, of course, the webmaster themselves.

Details in one recent report suggest that Wade’s sites receive a quarter all of their traffic from affiliate programs – with a portfolio like his, that’s an awful lot of traffic to divert – positioning yourself to be one of the drivers could be extremely lucrative for those who put the effort in.

Seeking Arrangement, Wade’s Sugar Daddy and Sugar Baby dating site has its affiliate program running through Commission Junction whereas – the site that appeared on US TV accused of being a platform for legalised prostitution – has its commission program through Share-a-Sale. In the next article, we’ll take a quick look at one of Brandon Wade’s sites, SeekingArrangement, and see what makes it tick – the numbers will astound you.

Dating site dementors officially vanquished

The stigma that surrounds the world of online dating has officially been put to bed, according to recent reports coming out of the US, following both scientific research and the success of iDate Miami 2012.

No sooner has dating land shed its undesirable cloak, however, than matchmaking sites are finding themselves coming under attack from some corners of the scientific world on two counts.

At the recent iDate Miami conference – the first of three meetings by the giants of online dating scheduled for this year – there was a heated panel discussion surrounding the merits of calculations and algorithms that were used to select potential partners based on information provided by the individual single when he/she signs up.

The doubt has been cast upon the relevance of how this information is used to couple the dating site members, especially when the volumes of singles looking to fall in love online are so immense. According to Julie Spira in a recent article she wrote for the Huffington Post, everyone now knows a couple who got together via on online dating site or another.

Furthermore, she went on to add in the article that, whilst attending a recent Super Bowl bash, two of the three couples she became engaged with were together thanks to two of the more niche dating sites, namely Jdate and Fitness Singles.

The crux of the current debate, as far as one can make out, is that the professors are now viewing matchmaking sites, who present a range of probable complimentary suitors to any given single based on the information they enter on their hit-list requirement, as a supermarket sweep rather than a way to find ‘the one’, which is how it all began. To be fair, I don’t think anyone in their wildest dreams, when dating sites started to go mainstream, ever hoped for a global $2bn turnover, but that’s where we are with it, now.

Of course, there is objection from those who claim to have dreamt up the strings of logic to produce the matches, both from the CEO’s trying to deflect harm from their brand and the dating site scientists who have achieved prominence on the back of algorithmic love.

There’s an absolute ton of stuff on this topic, so join me for the rest of the week when we’ll be dissecting the frogging life out of all the mumbo jumbo and see what it means for you, the dater.

iDate Miami update

In little over a month, on January 23rd, the week-long iDate Super Conference gets under way in Miami.  With a weekend choc-ful of presentations, meetings and promotional events for online dating  site owners and their affiliates from across the globe, this, the first of three conventions this year, promises to be some event.

If you’re considering geting involved in the business Mark Brooks’ three-hour booking to provide an “Introduction to the Online Dating Business” couldn’t be a better place to start.  As Chief Executive Officer to Courtland Brooks and publisher of Online Personals Watch, you’d be right in thinking he knows one or two things about this huge niche.

What the session looks to deliver is, not only how to get started but also, using his vast experience, he hopes to highlight some of the dangers and what it takes to run such a business and make it successful.  This will cover everything that the savvy entrepreneur should be looking out for, like identifying the latest industry trends, any shifts in the marketplace and also some of the best operating systems that provide the user with a smooth, trouble free experience but also lets the guys ‘under the hood’ decipher what the members are saying to direct your site in such a manner that keeps exisitng members and encourages more people to join.  Dating sites would, quite obviously, be nothing without the members.

The Miami Beach Convention Center will host the ninth annual Miami iDate Super Conference alondside the Social Networking Conference on the main weekend of the event, January 24th and 25th.  No doubt there will be some interaction between the two and a few special events are open to attendees of both conferences.

Especially as social networking is one of the jigsaw pieces that make up Mark Brooks’ online career, stretching almost back to the dawn of the internet as we know it today.  After starting out with other dating and contact sites in 1998, Mark has more recently focused his attentions on promoting online dating.

Since he took over in 2005 in this role, dating websites have binned their somewhat seedy reputation of yesteryear and now a recent report has shown that 10% of all internet users have at least toyed with filling in an online dating profile.  As it stands, that represents 200,000,000 people who have tried to find love on line, as it is extimated that there are now 2bn registered on the net – that’s a helluva responsibility.

Prior to his involvement with the online daing PR machine, Mark made his first post on OPW in June 2004 – the rest, they say, is history.  So, if you’re a start-up venture or experienced website owner who jusys to get the most from their membership, Miami looks a good bet at this time of the year.

The pre-registration date has been extended to 23rd December, for those of you interested in attending.