In more ways than one, it seems, we are spending more time than ever viewing the world through one browser or another. With a whole host of social activities only a few clicks away, the realm beyond the laptop can be brought instantly into our living rooms every night of the week.
According to recent research by online dating agency groups, it’s not only recognised social media outlets receiving such close attention.
Any stigma once attached to looking for love through digital dating agencies has long since exiled. However, few expected online dating websites to become as popular as their growing audience figures suggest.
The results appear to confirm that visitors to their sites much prefer pawing over the profiles of its populous than perusing prospective partners on other platforms, such as facebook, Twitter and their rising rival, Google plus.
However, there are worrying statistics which suggest online dating devotees may be neglecting the real world completely, the one full of living, breathing singletons with whom genuine intercourse exists, in favour of forums, instant messages uploaded photo albums.
As such an unsettling question has been raised: are adults who use matchmaking services online becoming obsessed?
It is not singularly the act of its membership scrolling page after page of like-minded love-seekers causing consternation, for both paid and free online dating agencies, but also the worry that individuals are revelling in the dream itself. Clinging to the hope that their one true love exists just beyond that 14” plasma screen, before which they sit for hour after hour, seems preferable to risking bursting that bubble.
And that is exactly the point that the dating agency representatives who conducted the survey are trying underline. Contributions through their membership fees continue to arrive, month after month, but where are the subsequent success stories?
Of course users of singles dating sites should spend an appropriate amount of time perfecting their own profiles in order to attract that perfect partner. But feedback suggests that members are spending an inordinate amount of their online time touching up their own profile. A more worrying conclusion drawn from this is that members are indulging in their online self rather than actively seeking to approach genuine date candidates, in both the real world and the ever-growing virtual world, too.
The worry for owners of online and adult dating services now recognising this trend is that sectors of its membership are not getting their money’s worth of the services for which they are paying. These ‘personals’ sites, to which they are occasionally referred, offer real opportunities to find love online if the platform is used in the manner intended.
One possible reaction, once members recognise that they have paid membership fees for any length of time but never actually acted upon a request to date, is that they will look to blame the online dating service in question rather than themselves.
This is press that the dating industry, which has worked incredibly hard to assure its solid reputation, is understandably keen to avoid.
So, if you have a success story and found your perfect match online through a dating agency, let them know; they are waiting to hear from you, now.