In my duties as writer for dating.org.uk, I see a lot of information fizzing through my feeds and alerts relating to the online dating industry. Much of it, no, the majority of it, gets trashed as soon as I open it up . There are two main reasons, namely:
1. it’s indecipherable ‘English’ pumped out by article mills in an attempt by a webmaster to dubiously ‘build [their] rank’, ie issue fresh content stuffed with keywords so that Google thinks it looks good but anyone with a minimum grasp of English will wonder what language the article is supposed to be written in, or,
2. the post is just crammed with figures and statistics that only perhaps accountants or mathematicians would have the faintest interest in.
However, one headline statistic did get me thinking, but only after I’d despatched it to the recycle bin; now I’m using the example, I wished I hadn’t, but the gist of it was that one woman, using her dating site membership, had managed to clock up $120,000 of free meals, all paid for by people she’d approached online on dating sites. Talk about your meal-ticket, or what?!
Whatever the membership fee was, she sure was getting her money’s worth.
What got me thinking was: how come this woman didn’t get a reputation so other members stayed well clear? Then I started considering the other numbers I’d seen flashing up on my screen after opening a ‘UK dating‘ feed or ‘online dating‘ alert. Some of the larger matchmaking sites boast membership numbers, globally and across the group brand, in the millions.
For argument’s sake, the hotbed of discussion being ‘how did one woman stay under the radar by scamming so many men into taking her out for a meal?’ let’s just say we’re talking about one site – the phenomenon of 2011 online dating, Badoo. Recent reports suggest that over 1.4 million new users are joining every day. Yep – that’s right. 1,400,000 new profiles, pics and life stories to crunch every day of the week.
Okay – this site is out of the ordinary, like I say. If it was purely in the social media category, it would already rank number 4 in the world, but there will be an independent review of that site another day. Back to the number crunching I absolutely abhor, but it has its place in this post.