The stigma that surrounds the world of online dating has officially been put to bed, according to recent reports coming out of the US, following both scientific research and the success of iDate Miami 2012.
No sooner has dating land shed its undesirable cloak, however, than matchmaking sites are finding themselves coming under attack from some corners of the scientific world on two counts.
At the recent iDate Miami conference – the first of three meetings by the giants of online dating scheduled for this year – there was a heated panel discussion surrounding the merits of calculations and algorithms that were used to select potential partners based on information provided by the individual single when he/she signs up.
The doubt has been cast upon the relevance of how this information is used to couple the dating site members, especially when the volumes of singles looking to fall in love online are so immense. According to Julie Spira in a recent article she wrote for the Huffington Post, everyone now knows a couple who got together via on online dating site or another.
Furthermore, she went on to add in the article that, whilst attending a recent Super Bowl bash, two of the three couples she became engaged with were together thanks to two of the more niche dating sites, namely Jdate and Fitness Singles.
The crux of the current debate, as far as one can make out, is that the professors are now viewing matchmaking sites, who present a range of probable complimentary suitors to any given single based on the information they enter on their hit-list requirement, as a supermarket sweep rather than a way to find ‘the one’, which is how it all began. To be fair, I don’t think anyone in their wildest dreams, when dating sites started to go mainstream, ever hoped for a global $2bn turnover, but that’s where we are with it, now.
Of course, there is objection from those who claim to have dreamt up the strings of logic to produce the matches, both from the CEO’s trying to deflect harm from their brand and the dating site scientists who have achieved prominence on the back of algorithmic love.
There’s an absolute ton of stuff on this topic, so join me for the rest of the week when we’ll be dissecting the frogging life out of all the mumbo jumbo and see what it means for you, the dater.