The party’s postponed for the men in little white coats

See, now this is a headline that CEOs of static dating websites the world over will just not want to read. Following years of trying to shake of the stigma that has prevented many a single desperate for love from entering their credentials into an online dating facility, the moment that they finally achieve that goal, with 2012 officially seeing the death of dating site dementors, they are being told that static dating websites are dead and that the future of dating is on mobile devices, instead.

Don’t know about you, but at the drop of this news you can almost hear the post-stigmata party being prematurely ended with a solitary parp of a trumpet. And hear that one technician laughing gutsily alone, the news not yet filtered through to her, as the scientists, still in their white coats , turn silently as one before being ushered back below ground into a sterile environment to start recoding the dating site so that people can have the same experience on their Smartphone as they do on a static online dating site. The laughter finally stops.

These CEOs will claim a small victory, though. And so they should – it has taken years to cast off the cloak it adorned at the public’s behest. Now more than ever, with ten percent of US citizens hitting dating sites every month, the impact of the medium they have developed patiently in their underground laboratories has changed the way the world dates forever.

CNBC in the US recently hosted Love at first byte – an insider view into the unseen world of online dating. What they discovered was not, as one would expect, a world of fluffy pink pillows and love hearts adorning every wall. Contrarily, the image portrayed envisions a chaotic place, a world of psychologists’ couches, main-frame computers, blackboards with lengthy equations chalked onto the slate, forever being rubbed out and perfected. And IT guys with a hand on the socket, awaiting the ‘turn in off and on again’ request that’s a short moment away.  Stephen King, stretched on one of the couches, soaking it all in before he turns the scenaro into another million+ best-seller.

It is these armies of boffins and IT technicians that have brought the world of online dating to the fore, piggybacking on the rise of hyper-connectivity in a world where everyone has at least two social media accounts, accessible from Android, Blackberry and iOS platforms. And now that the men in white coats have finally cracked it, brought their paymasters that tag of ‘social acceptance’ to the niche, technology has outpaced them.

If you can download an app, and there are many that, utilising GPS, can even ping you whilst you’re out and about to let you know that someone else from your dating site is in the vicinity, carrying a hand-held device or not having to put aside time that eats into your night to find someone is a far more productive way for the single masses to date than the alternative.

The party’s over for the time being for the dating site scientists, but you can bet that they’ll be back with something soon that’ll change the game, again. With $2bn – and growing – up for grabs, there’s a lot at stake for the men in the little white coats.

The dating equation answered?

So, that’s what we’ve boiled down to? After years of evolving from the bubbling swamps millennia hence, we go back to science to seek the answers to the one emotion that can elate or hurt more than any other: love.

From its shady beginnings, online dating has thrust to the fore, casting off the cloak of its shady past to become the preferred method of initiating contact of millions of hopeful singles around the globe.

The last count showed that ten percent of all Americans have registered with one type of dating site or another, be they teenagers reaching out for love for the first time or baby boomers willing to give the wild ride one last whizz around the tracks.

CNBC airing documentary Valentine’s week

CNBC are to air a documentary, the first showing of which will be on the 9th of February next year, which tries to discover why so many singletons have found this type of platform an invaluable resource when looking to find love offline online.

Extracting their data from the biggest names on the Internet in online dating to the niche dating sites, which can cater for special forces and emergency service members to the extremities of what ‘decent’ folk would consider legal, the show looks to highlight why people are reaching to their lap-tops instead of lap-dancers for their thrills.

Online dating is now a $3bn industry, c/w its own digital millionaires

When I entered the term ‘online dating’ into google after cleaning my cache to ensure that we were still on page one here at I was amazed, as I always am, to see how many results are returned for that search term.

Yesterday, Google returned 13,900,000 results – that’s staggering. Whether those results stem from actual dating sites or dating community members expressing their experiences online is difficult to break down; whatever the reason, that’s an astounding figure.

You can see why this is an attractive market for investment, which does not yet look to have peaked, although dating applications may erode some of the market share as more users go mobile with dating technology.  Whichever resource you use, there will be someone making a buck from your online quest for love – this documentary promises to highlight those who have made a success out of your search for the perfect partner online.

Next up – Love is…an algorithm

Love is…an algorithm

With CNBC throwing caution to the wind during Valentine’s Week 2012 and looking behind the scenes of the extreme and multi-million dollar industry that is online dating, we continue with our preview of the documentary.

Miss part one? Here:- The dating equation answered?

love is…an algorithm

Behind the scenes of many of the larger concerns, teams of scientists and mathematicians look for the key to pairing couples using, not the language of love, but strings of equations, such as: if client a’s x aspect = 23, then client b’s y tolerance is correspondent, therefore z = cha-ching! – that sort of thing.

The program, aptly entitled: “LOVE AT FIRST BYTE: THE SECRET SCIENCE OF ONLINE DATING” will air for the first time at 9pm (ET) on the 9th Feb with repeats hourly for the remainder of the day on the hour.

During the recording, NBC News and Today Show Correspondent Amy Robach will interview the psychologists, mathematicians and IT experts who claim to be able to profile you to a pin-point by the information you have written in your dating profile and by the way you use their site. As well as investigating the details you have entered about yourself, the scientists believe there is key personality hidden in the snippets you don’t say and do that can also highlight aspects of your true persona.

Do we know our true selves?

This leads to another debate entirely:- do we, as individuals involved in a much larger online dating community, know what we’re really looking for each time we log on and try and connect with someone who we may think is right for us?

Many articles on our dating site suggest not and, if nothing else, personal psychometric profiling can give us an insight into ourselves, first up, in an attempt to then further understand who our ‘best match’ dating partners are and how we can compromise to bring our online liaison to long-term fruition.

CNBC, having had some of their staff join up to such matchmaking sites, have worked with the scientists in the making of the show to highlight reasons why some of the results were deadly accurate whilst others appear, at first site, to be way off the mark.

The documentary is a result of the rise and rise of online dating popularity, of that there is no doubt. It may blow the lid off the industry or pander to the mega-buck owners, we shall see when it is aired, but we hope the exposé does the investigation justice.

Whatever the case, if love is truly little more than an algorithm, I’m sitting here wishing I’d paid a little more attention in algebra than I did when I was at school all of those years ago…