We’ve long been advocates of dating site safety being a matter of course, not choice, here on dating.org.uk/category/online-dating-security. At last, it would seem that the law courts in California have put their feet down in a statement that categorically states security on dating sites should guarantee membership safety from scammers or individual targeting from fraudsters who are not who they purport to be or have a hidden past that they are choosing to leave out of their dating site profile.
It has often been thought that, if the top mainstream dating sites tow the line with their vast membership, then the others – that can afford to do so*- will follow suit. Instantly signing up to put online daters safety first are Spark, eHarmony and Match, who have vowed to begin screening for scammers, identity theft and predators of a sexual nature.
However, this is not a law that has been passed, but an official declaration through a recognised lawful body that the three dating sites will do whatever they can within their power to make their dating sites safer places for all members. It is hoped, and suspected, that other online dating platforms will go to the same lengths to protect their membership, but many may not have the budget for the man hours or the software to make this Utopian sector of cyberspace a reality.
Does this treaty signal the end of the free dating site?
*The three initial treaty dating sites to this endeavour sit right on the top branches of the online dating tree. They do make millions of pounds every year and can throw mega-bucks at the venture to ensure it is pulled off. And no doubt they will – it will be money better spent than on any marketing campaign that their sales and scientists could ever have dreamed up.
There are thousands upon thousands of horror stories every year where gullible singles have entrusted small fortunes to scammers disguised as genuine love interests with ‘believable’ plights. For those who have been burnt in the past but want to continue looking for love online, they will jump at the opportunity to sign up to a totally secure dating environment.
This will see free dating sites, who rely on advertising only for sponsorship, struggle to uphold any guarantees it makes and see online lovers leave in their droves to the protective umbrella of the three dating sites who have signed up to look after their respective memberships, plus the many who are expected to follow with similar credible promises.
it wouldn’t surprise this dating correspondent to see membership fees rise as a result of this extra safeguard. All of a sudden, the law has handed the online dating market a tool to promote its core product, hence commanding a bigger price in the market. Yes, you may feel safer, but just be sure that it’s not your dating site that ends up legally fleecing you, instead of a bogus profile created somewhere in deepest Africa.