The event runs from Friday 2nd through to Monday 5th March inclusive and there is a whole host of events planned for the four day weekend, which kicks off at 3pm in the Spanish capital at the Miramar Barcelona hotel, overlooking Las Rambas, the city and the Mediterranean.
Amongst the highlights on Saturday, at 2.30pm in the Montjuic Room, is an expert panel gathered to deliver their views on the overall state of the online dating industry. There will be a look back at where dating sites started, where they are now and what the future holds.
Once the panel have had their say, the floor will open up into a question and answers session for all those who have gathered for the presentation.
Directly after the Q & A in the same room, Badoo affiliate manager Samir El-Alami will address the pressing issue of how marketing for dating sites by third parties who earn a commission for the sign-ups they send to them may have its existing structure threatened. Little has changed in the affiliate model since its conception; the last two years, as social media has rocketed its way to prominence (so much so that there is a session dedicated purely to Twitter and Facebook exploitation earlier in the day) it has been acknowledged that the marketing for dating sites using old methods needs to be brought up to date to match the changing face of online advertising.
There will also be country-specific sessions running throughout the day, the UK dating scene being addressed at 5pm on the Saturday in the Azulete room for the best part of an hour. Emerging European markets like Turkey, Holland and France will also be up for discussion during the course of the day.
On both full days, there will be chances to network in eighty minute sessions in the Montjuic room; possible JV partnerships in the online dating market are in the offing as the free-for-all invites parties from across the dating industry to get to know each other better.
Samir is back on duty at 4pm on the Sunday as he discusses the pros and cons of joining performance networks, an area that dating site affiliates do not tend to go for. With some of the networks boasting 100k+ members, the Badoo affiliate manager with 135M members of its own is probably the best placed man in the dating industry to look into possible JVs, there,
There is much, much more happening, this weekend in Barcelona – send us your links for your footage when you’re done and we’ll look at making a feature of it here on dating.org.uk.