Dating site scientists? You do the math.

cont’d from: What makes your dating site tick?

As the dust settles on the Miami iDate event, the first of three scheduled for 2012, the online dating industry’s top brass either go home to lick their wounds or pat themselves on the back after collecting yet another scoop of awards. Those who’ve lost out this time will have another chance to gain favour in the summer in Europe or back to the US again in fall as the US party season begins in earnest.

At a time when so much of their underbelly has been exposed, one full week in Miami at the end of January, the dating industry couldn’t have picked its moment better for the world’s media to find fault. And there was, reading between the lines from the first reports finding their way out of Florida, plenty of petty backstabbing and one-upmanship to be had, if you looked in the right places.

For any of the global dating site membership that actually care about the cogs behind the whole online dating process (which is probably not many, to be fair), they’ve only got a fortnight left to be annoyed at any of the dating sites before ‘all is forgiven’ when they land a date via their service for Valentines Day.

As well as the huge wads of cash that seem to be floating about from investors looking to get their claws into any promising new venture, the other most sought after possession from this year’s iDate Conference was: how does your algorithm work? For some dating sites, they are just not prepared to divulge what strings of x, y and z conditions must be met before a perfect match appears, as if by magic, after filling in their questionnaires. This has led to open floor criticism, questioning how some dating sites can claim scientific matches when there is no evidence available that there search criteria is based on any kind of formula.

Whereas other matchmaking site owners have been quite open and more or less stated that, even though research into vast ranges of questions to ask its dating site membership has been executed beforehand, it is the singles who actually find love on line themselves by the answers they give. There is no giant mainframe computer in the background banging, ticking and whirring like Deep Thought – a simple percentage match is your answer, then the rest is up to the single to pick from those closest, mathematically-derived results.

Much more to come on the fallout from iDate 2012, Miami as and when the reports hit the press; stay tuned for the specifics about your chosen dating site.