The sweet truth about sugar daddies

As online dating sites cast off the dementors of their past and come well and truly into the light, so too the stigma is shed like an outgrown basilisk skin. As such, many dating site members become the brand’s best advocates when they meet someone online, fall in love and enter into an offline relationship, even marriage. Should you find your perfect partner online the monthly subscription fee you will have paid will certainly have provided a great return on your investment.

Using the US as an example, where matchmaking sites as we know them now have blossomed more than anywhere, compared to the somewhat dubious forefathers which earned the industry its distinctly tawdry reputation in the early days of the internet, between 2007-2009 20% of straight couples there met using online dating facilities. That’s a lot of free advertising and recommendation is perhaps the most successful and trustworthy form of marketing that there is.

The world of online dating is a vast marketplace with many niches; willingness to share one’s experience is not true, however, across the entire medium. Certainly, many members of the adult dating site niche may have professional or family-oriented interests that they wish to protect, hence play their cards very close to their chest when it comes to revealing where they have met their latest beau.

Well, that’s what one adult dating site host thought, but found a very different reason as to why he was not building brand recognition as he had hoped.

Seeking Arrangement is a site for Sugar Daddies and their younger, female relationship partners, Sugar Babies (you learn something new every day). The Sugar Daddy dating site has its roots in a yahoo discussion group but has developed, over time, into a stand-alone site for the young lady looking for the older lucrative male to share good times with.

Unlike other dating sites, given the clientele and the presupposition of the site, this is one community where, other than dating and (presumably) sex, a third prerequisite comes in to play. One in no way suggests that a frugal gentleman could not join in the fun, but one suspects that his pick-up rate would be considerably less than other members who are prepared to splash the cash.

What is troubling the webmaster is that almost 40% of his membership is keeping the details to itself; almost a half of that sector admitted to wanting to keep the fact that they were sugar daddies under wraps completely, no great surprise there. But what upset Brandon most, and, from his tone, he feels this on a very personal level, is that the mature men are keeping schtum because they want to ensure that the well of sugar babies never runs dry.

This level of ‘sugar selfishness’ personifies the genre, in dating site terms. If you are looking for long-term relationships, perhaps this is not the site for you. If the Daddies are looking for a bit of eye-candy to impress at social and professionals levels and are happy to lavish the lovelies from their considerable personal or expense accounts, this is more like it. And if the Babies are not looking for a serious relationship, just a good time moving in perhaps higher circles, this is an opportunity to get in at the deep end.

Surprised that the dating site membership comes across as selfish? Who are you trying to kid?