Edinburgh-based site adapts to increased tech usage

One online dating service based in Edinburgh has been fast to adapt to the increased amount of technology, such as social networking sites and smartphones, being used by its members.

The dating site, Cupid, founded by Bill Dobbie, a Scottish entrepreneur, has been growing by leaps and bounds since June of 2010, when it was first listed on the junior Alternative Investment Market.  George Elliott, the chairman of the company, told investors that the firm was currently looking into several new tech-based opportunities that could lead to an increased market share in the ironically cutthroat dating site sector.

The company, which has several niche dating sites under its umbrella, has been performing well, with its shares hovering at around 200p. This may be a significant drop from its June 2011 high of 260p, but it’s still more than three times higher than their initial 60p listing price.

If you’re a dating site aficionado, there’s a good chance you may have already looked into one of Cupid’s many offerings. They’re a worldwide company, with dating sites in several different countries such as Brazil and Germany, and also offer niche dating experiences for many types of love-seekers, such as single parents or members of the LGBT community.

The company has plans – undisclosed as of now – to spend some of the massive amounts of dosh it’s been raking in to improve website infrastructure and diversify their products. Industry analysts say that this could almost surely mean that smartphone apps for its more popular dating sites could be currently under development, or that more wide social networking integration could be on the horizon as well.

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