Zoosk steps up marketing profile

Online dating site Zoosk is seeking out a consumer agency to market it to become the leading romantic dating website online and on a mobile.

The site has requested that interested parties should send proposals by 30th April. The expanding dating website is on the lookout for creative and proactive local professional assistance to assist it with communication to the British market in a dynamic, forward looking and original manner that mirrors Zoosk’s fundamental personality.

The British market is the website’s second biggest membership after the USA and the time is right to put more investment into promotional tactics to follow its large marketing campaign late last year in order to wage war with rivals such as eHarmony and Match.com.

The company reveals that its survey news has not been able to achieve much in Britain and that it is trying to transform itself from its current flavour of being a social dating community to a base for more romantic social networking, but this has to be advertised through a consumer consciousness and education campaign.

The website executive is intending upon choosing an agency that will set up a strategy of communication to the site’s main audience in the 25 to 49 age group to get them to create and discuss their romantic encounters, whether they are already married or still single.

Zoosk’s communications team is about to fly to London from San Francisco, where it is based, on the 10th and 11th May to conduct face-to-face interviews with interested agencies.

Zoosk currently has a 50 million membership, which is spread across more than seventy countries and members can make arrangements for dates by using the business’s website, mobile applications, a Facebook app and the desktop application.

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