Measuring online dating habits the facebook way

If you missed the last item, telling us that facebook were seeing what days its members were getting it on and unceremoniously back off again, go back to Will facebook be the next big thing in online dating?, get  a grasp of what this part two of two is all about, then come back and pick up where you left off here…

First and foremost the information was gathered from US facebook users from last year and the year before, then was split into three defining age groups, <25, 25-44, 45=<.  And, as much as we may be seen to protest too much about the relevance, there were some very distinct patterns about what days of the week people in different age groups changed their relationship status.

All three age-groups started the week on a positive note, more of each changing their online status to in a relationship, the middle group by as much as 14%.  The boffins decided that this had very much to do with the fact that the weekend spent socialising and indulging in ‘never-on-a-school-night’ frivolities instigated many new relationships.

As the week tailed off, however, and this is a measured decline throughout a given seven day period, those statuses gradually went back to single, dipping quite dramatically.  The over 45’s saw the biggest swing, from a plus 10% rise at the start of the week to a nosediving -7.5% by Friday, with the mid-group not far behind that 17.5% flux, dropping from their high of plus 14% on Sunday to -2.5% by Friday.  Again, the mad scientists put this down to the weekend, by suggesting those with experience dumped their dumpy dumpster in time to find a fitter Ferrari model on Friday.

The youngsters hadn’t quite got the hang of that bit as they showed the only bucking of identical trends by their Friday figure; it started to pick-up after Thursday, giving their overall swing the least movement by far.  That tells me two things.  Firstly, whilst you’re young, you can just go on dating whoever – just because you’re ‘in a relationship’ constantly, doesn’t mean to say it’s the same one; the ground never has time to settle beneath their feet, let alone allowing them time to change facebook status.

The second major factor, and I hark back to my Picasso Night Club days in Wolverhampton, is that when you’re that age, your weekend does start on a Thursday – at least it used to for us.  Friday at work was simply an inconvenience between the first two nights on the pull of many a hectic weekend.  They’d never have kept up with our statuses, back then.  But that’s possibly because the Internet hadn’t been invented yet…

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