Match.com, for me, do enough research on the online dating industry to satisfy the need of anyone who is vaguely interested in the cogs behind what makes the $2bn per year industry tick. Okay, one may find it amusing that Android users are more likely to put out on a first date than iPhone or Blackberry users but, really, that type of research is nothing more than a page filler. A little something to occupy their time whilst the dating scientists are waiting for the IT guys to come back from Starbucks to turn their machines on and off again after a grave malfunction during coffee break.
So quite why facebook have decided to assess how relationships change with the seasons is perhaps beyond reason. Not content with grouping the blocks of information into four simple sections like the seasons, they have even drilled down into what days are more convivial to striking up relationships than others.
What facebook does have over your common-or-garden dating site,, though, to back up its findings is volume. Whereas perhaps Match.com or even OKCupid may split-test over a few thousand as a sample batch for whatever query they perceive as being useful to their marketing, the facebook has 850,000,000 guinea pigs to test their algorithms ons, far bigger than any of your standard dating sites could ever hope to use as a pool for gauging information and split testing.
Given that there were so many singles taking part in the dating survey status, it does make sense that they were not all going to fit into the existing brackets facebook had originally created for its membership to choose from in the little drop-down box that tells the world so much about your dating habits.
If you are in either a ‘domestic partnership’ or a ‘civil union’ you can choose either of those options. I’m not sure that there’s a whole lot of difference between the two. I’d have put money on looking either one up in Thesaurus and finding each term was a pseudonym for the other, but that just goes to show what I know. All sounds like dating to me.
I know you’re dying to know, now that we’ve started down this route, so I may as well spill. Join me tomorrow (I felt just like Philip Schofield then, only it was ‘tomorrow’ and not ‘after the break’…ho hum) when we’ll see if there were any trends picked out or whether it was just another excuse for a café latte with a sprinkling of cinnamon and chocolate whilst the IT got to grips with the power socket with Measuring online habits the facebook way.