Two years ago, mobile dating was very much in its infancy and prototypes were having limited success, and even fewer take ups. Mobile handset security was in question, as was the whole concept, querying whether or not dating sites would make safe enough havens for such platforms. As Phil Collins once warbled: Well take a look at me now!
No empty spaces here any longer – mobile dating is the ‘app-ening trend amongst savvy singles out for a night on the pull. No longer is there the need to trawl thousands of dating site profiles at home before enticing a potential partner to hook up for those with Smartphones, Androids or Blackberries. Simply make sure it’s switched on whilst you’re out on the town and wait to be pinged by another member of the dating site when they’re in your vicinity and see where it leads.
For proof of this growing phenomenon, one of the leading franchisers of dating sites, who have only recently adopted dating applications for mobile devices, have seen some stunning results since launching their platform.
Singles like mobile dating. After just the second full month live, the dating site sign-ups have increased by nearly a half, registering a 44% increase. That represents almost 20% of the whole of the new business (and the company I’m talking about, that’s some big numbers).
And this is the truly amazing figure. Like most dating sites, there’s has both a free and paid for facility. True to many models, a lot of members try the free aspect initially and then go on to sign up for the full monty, some with considerabubble monthly fees. The increase in upgrades via mobile technology has escalated 133%. Or simply put, for every three people who were upgrading their dating site membership prior to the mobile platform, there are now seven people doing the same.
Mmm, it does kindle one’s interest, doesn’t it?
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