Dating site dominance goes hand in hand with recommendation

Oxford University have recently concluded a twelve year survey spanning from 1997 – 2009 into how Internet users facilitate themselves with dating sites having acknowledged that they are regular web surfers.

In the last article we looked at the result as fact, now let’s get the opinion of the scientists who conducted the survey and their forecast for online dating based. upon that information

One of the joint authors of the study, Dr Bernie Hogan, quite politely reflects upon how, when they started the survey, dating sites were not the most of welcoming places; neither were the members of those pioneering sites who were just waiting to show their faces and surprise the end user with a scam or two. scam or two.

The Research Fellow at the OII also suggests that hooking up with someone via a dating site may also have taken over as the ‘dominant’ method of meeting one’s future partner, compared with more traditional methods. That’s certainly truer for those approaching middle age and getting into their senior years.

The study has also suggested that, no matter how much money the mainstream dating sites throw at marketing, singles are more likely to start looking for love online through recommendation by a friend than signing up because of an advert they’ve seen.

Professor William Dutton who held a similar role in the study refers to the difference dating sites have made to the whole concept of dating offline. Whereas in the past, if you met someone whilst out, the result was a by product of ebing out for the night. Now, dating has taken on a new relevance through its online popularity and association to social media because people are actually going out of their way to meet someone and browsing dating site profiles is a very deliberate act, not just something that may or may not happen if the single concerned play their cards right.

However, there is still, overall, a massive percent of people who meet their partners in more traditional manners, like through church or general socialising in bars and clubs or having family or friend do the matchmaking on the single’s behalf.

The report also highlights how different cultures are, or aren’t, affected by online dating. In Brazil, for example, 83% surveyed from the South American country had met someone either by dating site or social media. Yet in Japan, for all their furtherance in technology, its population has an inclination towards dating in the traditional offline manner.

In northern Europe, the emphasis is very much on personals sites, whereby conversations leading up to dating are held behind dating site closed doors, but in Hispanic countries, there is a more open attitude with connection happening across multiple levels of social networking rather than dating sites alone.

The White Paper, Me-My Spouse_Global Report, itself was compiled by the Oxford Internet Institute thanks to eHarmony and a grant they provided to fund the project, subsequently written by the afore mentioned professors.

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