Do dating site algorithms work or just string us along?

The argument about whether scientific algorithms that many of the top-ranking, mainstream dating sites – particularly matchmaking sites – claim to use rages on. However, five top independent scientists from five different universities across North America have critically – and more importantly, without bias – appraised the methods used by their ‘peers’ to create the strings of logic, which dating sites use to pair new singles together, and found them redundant as the useful tools the sites claim them to be.

What’s more is that singles entering their data into such online dating platforms are being sucked into an even worse scenario than before they signed up.

There is no denying the appeal of simply being as true to yourself as possible (or as true as you are prepared to let others believe of you, anyway), entering those details into a Deep Thought-esque mainframe and after a few clucks, chugs and whirrs your perfect partner will scroll out from a slot just below where you paid your stake. If only. But millions of singles hoping to fall in love online are stumping up millions of dollars week in week out across the globe for the privilege of being told ‘close but no cigar’ as the matches maybe okay for a Mr Right Now, only to see those relationships fizzle out soon after the first date, so back to the dating site they go.

Logical association or dating site corn?

It’s a bit like going to the chiropodist – they’ll take the top off the corn, but never dig the root right out. They’ll have lost you forever as a premium customer, unless you’re stupid enough to wear the same shoes again that gave you the callous in the first place, of course.

If dating sites have a member who’s paying month by month, would the algorithm present that perfect partner first time out? Only by a whole heap of luck. That’s not to suggest the algorithms have the power to weed out those who would be an absolute perfect match, just that it’s not feasibly possible. A person someone really fancies one day can be a distant memory the next if another – who can be the total opposite of yesterday’s ‘the one’ – enters the frame. What’s changed perceptibly about the single doing the fancying that they would change in their profile from one day to the next?

Jack.  Human nature is simply that fickle.

Recent reports suggest that 90% of singles lie about their dating site profile. If the success rate were ever to climb above 10%, the argument would be self-defeating. Of course, the dating sites response to that would be: if more people were honest our success rate would be higher. Irrespective, it’s just not good business sense to market and administrate customers, regardless of the marketing commodity they provide, without turning profit.

To find out what the scientists found and the disturbing thought process millions of singles are believed to be adopting, please [read on]

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