Forgive the sentiment, but, come on – it’s Valentine’s Day

Well, happy Valentine’s Day, one and all! With any luck, you have been inundated this morning and have a recycling bin full of envelopes and enough Valentine’s Day cards to wallpaper the spare room. If not, add this very special Valentine’s wish from me, print it off and pop it on your mantelpiece along with a sloppy wet kiss. xxx

However, it seems that more than half of the country are not looking forward to the day as it only reminds them of the fact that they are single. Well, isn’t that the point? Certainly, dating sites feel the heat on Valentine’s Day, with singles from across the globe desperate to fall in love and share their love, even with complete strangers over the distance of cyberspace.

It’s a great time for bringing couples closer together, too, especially if they’ve not been seeing eye to eye. It’s a white flag day, time for a truce and to just enjoy each others company and remember why it was you got together in the first instance.

But why should this one day have such a pacifying effect on stormy relationships? How come couples who are joined at the hip can fall impossibly even more in love with each other for the day? And why do so many singles who would otherwise not dream of it feel brave enough to part with their hard-earned dough by risking their reputation and possible friendships by declaring their love for some unsuspecting other single on this day more than any other, whether it be way of an e-mail, a card sent incognito or a private message on a dating site?

Despite the objections of those who would rather skulk and pour scorn on the day of lovers, last year love-struck nationals from every country across the globe sent over one billion cards. In the UK alone, we spent £20M, weighing down postmen’s sacks. That’s without taking into account the thousands of roses and other flowers, meals and take-aways, boxes of chocolates other keepsakes and mementos of the most romantic day of the year.

Today is a time for letting the real world run its course without you, for once. Devote yourself to your partner; vie for the love of another who may not yet know the depth of your feelings for them. If you think you are stuck because you do not have a partner and stand no chance of meeting someone in time, there are thousands of single dating site members across the world who would love to share the sentiment of the day with you, even if you cannot be with them physically.

The world of online dating was almost made for just such an occasion. Don’t miss out, be a part of the massive e-love-ution evolution that is Valentine’s Day – you have absolutely nothing to lose and you could, today of all days, find your perfect match in minutes to last you a lifetime.

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