Senior dating – it’s all about knowing what button to press

Another aspect to take into consideration, and this is a point in history that will never recur, is that those now entering middle age, they are entering retirement with a full understanding of the Internet. Finding dating sites via a PC is perhaps easier than opening a jar of pickles. Whereas recent generations of seniors have shied away from that there new-fangled technology, online dating holds no such fear for the senior citizen looking to share their later years with someone new.

And for many more mature singles, as they reach that reflective time in their lives, using dating sites is not only a way of finding out about others, but also a time of self-discovery. After a lifetime of working to pay the bills and dedicating most waking hours making sure everyone else’s needs were catered for, the reward in retirement is often that mortgages are paid, the keys to the company car have been handed back for the last time – no new model this year! – and for the first time since early adulthood, seniors can really look back on their life and forward to the future with perhaps their own offsprings’ families, share their grandchildren with a new partner in a way that time has never afforded before.  What better way to do this than by selecting just the right person to share that future with, using the dating site as a keen tool, perhaps to even better effect than their younger online dating peers.

Whether that feat’s achieved through a stand alone, specifically tailored dating site for seniors or a mainstream one with a bespoke, integrated facility whereby the single can filter the ages brought up in search results, there is absolutely no reason why senior citizens shouldn’t be taking to the Internet to find the next love of their lives, just like them pesky kids do.

And here’s a scary statistic to finish this two-part article with, that proves that there’s life in these old dogs yet. According to a recent study undertaken on behalf of, 91% of singles in the senior bracket reckon they achieve the mighty O every time they have sex. I don’t know about dating sites for the elderly, but it’s no wonder the cougar and sugar daddy sites are so popular if they have that level of success every time they hit the hay. Perhaps there’s another reason why 500 NYU female students have signed up to be sugar babies on and it’s not just to pay their way through college, after all.

Why all the fuss about seniors using dating sites?

There has been quite a bit of fuss recently about the two sectors of dating land that head up the fastest growing bands in the industry. Namely, the senior dating set, those over 55 looking for love online, who are swiftly followed in the second highest-expanding market by the 45-55’s.  Needless to say, the explosion in populous of our senior citizens has caused much consternation with the younger generation – who wants to see their grandfather appear in a compatibility search on your matchmaking site?

But what is all the commotion about? There are some very human emotions involved as to why the baby boomers are making such a huge imprint on the world of online dating. Over the last twenty years, the divorce rate has rocketed, with one in three marriages now ending in a separation. There is the creation of one aspect of the market of senior dating that doesn’t take too much working out.

Furthermore, due to a better understanding of health, fitness, diet and the need to work past the recognised ‘retirement’ age, seniors are staying active for a lot longer. Therefore, should they be scorned or ashamed of taking to the Internet to find love online when they still have so much to contribute? Of course not.

No one genuinely wants to grow old alone, not when they perhaps have so much left to give or have a lifetime of happy memories to share with an appreciative kindred soul. Generations share similarities about the pattern their life has taken and how their world was shaped by events that, when shared with someone who experienced them similarly, take on a whole new dimension than with someone who only knows of those happenings because they’ve been told or read about them.

By taking the time on a dating site to get to know a potential partner, especially at an age when you can use a matchmaking facility to really drill down into the other singles profiles to find what you want and know there is less time to mess around and play the field as one may have done in the past can make dating algorithms into exceptionally useful tools. Profile photos are a bonus but for the baby boomers looking for love online, it’s all about sharing a knowledge of the past that will make the future rosier.

Not only are today’s senior citizens relationship savvy but they are for the first time, tach savvy, too. More about that, in the next article [read more]

Dating site figures get more impressive each time you log on

Sometimes, it doesn’t matter how long you’ve been online dating, but a report will come out and the figures will simply astound you. When you see a snippet of a suggestion that one dating site alludes to and then hear another report about the latest influx of new members from another, you can get so used to seeing and hearing about how popular looking for love online has become, that the numbers simply pass you by.

Then one report, or rather article, pops up in your feeds and all of a sudden you have three snippets making up the basis of said article and you suddenly start to realise the volume that goes into creating a $2.1bn industry like online dating has become. As if that’s not a scary enough figure on its own, this recent report suggests an increase of 7% on that figure this year alone!?!? When will it ever stop?

In today’s two articles we’ll analyse those figures, look at how accurate they are and, with reference to claims made by some dating sites, see if there is actually any credibility in their claims that the algorithms they use to pair couples in the first instance do actually count for anything or rather, as one recent scientific research has suggested, are random and that, given so many people being in one boat, the law of averages would couple as many people as the dating sites claim that their algorithms do.

Do dating site questionnaires just pay lip service to the marketing?

And that’s as good a place as any to start. One of the single, biggest online dating sites is eHarmony. They are a matchmaking site and they ask a lot of questions to get to the bottom of a person’s psyche. But are all those questions just paying lip service to the marketing that has a single sold on the idea that they will meet the spouse they’ve been looking for, it’s just that the eHarmony marketing team have positioned themselves to make that lovelorn single one half of the 542 marriages per day the dating site claims to be responsible for in the US?

According to one single who became one of the success statistics, she responded to over 1,000 questions in order to meet the match of her dreams, which she thought acceptable. The man she married dated her for nine months after they met up on the site – my guess is it would have been sooner if he hadn’t had to respond to so many queries. No wonder they won’t reveal their algorithms if they incorporate that many logical yes, no and if gates – you’d need somewhere the size of Wembley to lay the flowchart out…[read more]

Like Pro-Wrestling, online dating is not a con

The argument is raging thick and fast between the scientists in the logical world and the owners of dating sites who claim to use strings of logic – algorithms – to pair individuals on matchmaking personals sites. But are the scientists who are ranting against the calculations missing the point entirely, and just playing into the mainstream big-hitters marketing plan even more by giving these algorithms credibility by even warranting that they exist, at all?

The simple point of fact is that, if a single believes they have an element on their side to help them find love online where they have failed to do so in the real world, they are more likely to be open to committing to someone who they believe is a scientific match, even though they have proven to themselves, by getting their online relationship to the stage of dating offline, that there is a chemistry there between them with these huge strings of logic to testify the fact.

Any businessman knows that it is easier to sell to a qualified lead than to cold call and expect the same return. Singles join for the dream – there is no selling involved; they already want your product and are prepared to pay handsomely monthly for it – and the expectation is that they’ll end up getting married through one dating site facility or another. Okay, it might not be to the single they hooked up with as a result of a string of calculations on a server in deepest Texas, but you can bet, being so sold on the idea and having the chance to ‘get to know that person’ through the medium of chat is perhaps half of the courtship battle done and dusted.

But the wording of the marketing is very cleverly put together. It doesn’t actually come out and say that: 542 couples per day get married who met on eHarmony because of a string of useless data. It states that so many people tied the knot because of the dating site. With there so many people in the US, the chances of two singles meeting otherwise would be very slim without this facility.

So, you have to ask yourself: Is algorithmic online dating a con?

Or rather, like Pro-Wrestling, nothing but show? Excellently choreographed to provide entertainment of the highest level, and fit enough to run with the best? I think it probably is. A con, no. But if you go into it with your eyes wide open, you’ll probably have a better experience for it. The scientists can argue about the algorithms all day, but, the bottom line is, do dating sites bring two people together into a loving relationship? You bet your candied ass it does.

Adele looking for a different singles success

For every single out there in dating land there’s a site on the Internet where they can meet the person of their dreams, no matter what they’re looking for in a potential life partner. From niche dating sites catering for Filipino brides to Sugar Daddies (and Sugar Babies), there is a commodity that can provide the introductions to take the hopeful single to the next level with their dream date.

So, when you learn that the winner of one of the America’s Next Top Model shows has gone into the online dating business, you’d be forgiven for thinking that the portfolios would be populated with waif-like models and chisel-featured hunks. Not necessarily the place you’d expect to find singles who’ve strayed a little from the path that the media would class as ‘mainstream singles’. Mais, au contraire, mes amis!

The Big & The Beautiful is a dating site aimed at the more curvaceous figured single, although not exclusive to the larger lady or generous gentleman as it is open to all ‘beautiful shapes and sizes’. Its president is none other than Whitney Thompson, the winner of the afore mentioned accolade in 2008 and self-confessed plus-size model, who created the dating site with the aim of allowing women to feel that they don’t have to lie and fit a media-painted picture of what a beautiful woman should look like.  You only have to look for evidence of this type of falsification on any dating site, where it is suggested 90% of dating site profiles contain at least one fib or another.

In order to boost the dating site’s profile further, Whitney has extended an offer to one of the hottest names in showbiz for the last two years, Adele, to head up their next wave of marketing.

Details in one recent report suggest that there is a seven figure cheque awaiting the ’21’ star if she agrees to align herself with The Big & The Beautiful to coincide with the ‘real women with real curves’ campaign that Whitney has planned for the niche dating site.

The concept of online dating is in no way foreign to Adele. The platinum disc solo artiste, who, in order to retain anonymity, has signed up to eHarmony without posting a photo. She admits to having issues, however. It seems that, without a photo, there has been a distinct lack of singles offering to date her. More fool them!

However, this may all be immaterial and the men on the mainstream dating site have missed the boat since she and charity boss Simon Konecki are now stepping out together. Looks like she’ll be giving others the chance to top the singles chart for a while – that will make a nice change.

Improved technology not the be all and end all of dating

It’s no surprise that, following iDate 2012 Miami, there is a huge amount of excitement about what the year holds for the industry. For those at the top of the online dating tree, they have set their targets and gleaned from the scientists and competition where their dating sites can make inroads and how to do just that.

It’s one thing the dating industry knowing what technology can do for them but what do the dating site members expect?

Great strides have been made in technology in social media and Internet users have now come to expect a level of unparalleled browsing and ease of use that may have many ‘dating site in a box’ website owners speaking frantically to their coders to ensure that their facility can keep up to date with the latest that the industry has to offer.

Finding a dating site that suits your skill level and personality is key to success

That’s certainly the state of play in New Zealand, where details in one recent report suggest singles have expectations of a certain level of service, but have learnt not to expect miracles when it comes to the physical result without having to put a bit of effort in themselves.

More there than perhaps in other countries they know that finding the right dating site can be the very real difference in experience between success and failure. As the sites mature, the users do so with them; as such, there has been a recent leaning towards matchmaking facilities whose questions can put everyone on a level playing field, at least as the search for the perfect partner gets under way.

Rather than head off and go gung-ho into dating site profiles that may be a match or have a nice picture as the younger generation do, the more mature dater has had time to assess what’s become important to them. With set questions applicable to the right type of dating site to suit the more mature dater’s requirement, they can be a lot more selective of the dates that algorithms throw up and use the potential partners as a guide. However, whereas the inexperienced dating site memeber have been known to expect the search results to be definitive, dating site algorithms are no Google or Yahoo web-search; although the principal and the aspiration beyond the facility may be similar, the targets are not a distinct as a set of keywords. That’s not to say that keywords don’t play a part in achieving accurate results; they most certainly do.

So, if you do know what you’re looking for in a dating site and a partner, it may be well worth considering a matchmaking site; as long as you’re prepared to put in a little work after your e-mails with your ‘best match’ singles comes through and don’t expect them to be definitive or exclusive to your search, they could very well get you on the way to finding that all-elusive dating site partner.

Is it our dating profile ageing or has the mirror cracked?

There is a very real difference between what dating site owners perceive their users’ experience of their facility is and what the dating site member actually gets from the service. This is personified by a blog I read earlier that backs up something we wrote about here on only last week, but sheds a little more light on the matter. Today’s other post will back this up further, too.

Earlier this week we reported that nine out of ten people lie on their dating site profile. And that one in ten profiles are made up. Now that figure assumed that the ten percent were sickos, wierdos or perverts. However, having seen evidence today to the contrary, it seems that people are creating multiple profiles purely to extend the net of who they can attract if their existing personals are starting to seem a bit dowdy and not attracting as many hits, messages or coming up in the ‘popular’ search results as often as they did when the dating site member first joined the site.

Now, what does this do to the numbers of members that dating sites claim to have? What makes the story worse for the blogger in question who’d contemplated setting up a second account was that she was already in a relationship with someone she’d met online. By her own admission, she’d been away from the dating site for six months and hadn’t been hit upon as much recently since she stopped using the facility on a regular basis. It seems that, for vanity’s sake only, she was now going to create another persona.

There was no suggestion that she and ‘Banjo Boy’ had stopped dating, just that she liked popping back for a ‘quickie’ but had got the impression that her profile had reached an expiry date. The complex had been brought on by the fact that she’d sent four first messages (an art in which she was prolific, if her self-appraisal is accurate) to singles with PhD’s and none of them had replied. Was she punching above her weight or, by her own admission, were they just not interested in being hunted by the cougar?

Is it right to create another profile just because you want a little more attention than your real information is attracting? Or should she, as another dating site regular commenting on her blog suggested she’d done recently, re-write her profile to reflect her current circumstances, throw out all the old pictures, refresh the words and the photos? Although, it has to be said, she’s not on her own in this; profile photos is one area that both men and women fail at on dating sites. The fairer sex tend to be the worse of the two, using a profile photo eighteen months old and mens a mere six months in comparison, according to one recent survey.

The concluding question was along the line of: “has anyone experienced a similar profile ageing process?” I don’t think it’s the dating site profile that’s got the issue with ageing, do you?

Be careful out there – you may meet that special ‘someone’

In the second of two articles today looking at ‘innocent’ false dating site profiles, we hear a tale of woe from both sides of the dating argument.

This one’s all a bit six of one and half a dozen of the other and is a little more far out and, well, scary than today’s other article. Especially as the story originates from a woman’s blog and she asks: who’s protecting the men from the psychotic women out there?, some of whom she berates and classifies as ‘bunny boilers‘ of Fatal Attraction fame.

No, I’m getting ahead of myself, here. First and foremost, the blogger in question admitted that she had conducted an experiment whereby she’d created fake dating site profiles with the sole intention of extracting information out of men to see how easily she could get their phone numbers, personal e-addresses, where they lived, etc. Apparently, within 2-3 communiqués, the alpha male relinquishes this data without too much of a fuss.

Then, said blogger affirms that she’s safe, but knows of ‘someone’ (I get the impression we’re onto another Chinese dating experience like “J” suffered, here) who was perhaps a few nuts short of a safe hub cap.

To cut a long story short, this ‘someone’ was hit upon rather rapidly after signing up to a dating site by a single male to whom she gave the pseudonym Marc – really? I have a very strong suspicion this was the gentleman’s real name.

When ‘someone’ told ‘Marc’ things were moving too quickly for her liking, ‘Marc’ told ‘someone’ to “go have sex with herself using a rather large implement” – well, not exactly that, but you can work the rest out. To whit, ‘someone’ took umbrage and proceeded to post multiple profiles of ‘Marc’ – coincidentally another dating site male who’d given up his information within the first few correspondences (you can see the comparisons, can’t you?), on gay porn sites, whereby his profile suggested that he was up for a bit of guy-on-guy action.

His name, home phone number, photograph – everything but his home address (which the blogger claimed this ‘someone’ she knew had possession of, but did nothing with, thankfully for ‘Marc’) went on these gay dating sites, claiming he was up for it. The poor guy even had his e-mail signed up to a load of spam sites and even suffered the indignity of his profile being posted on a site warning other women not to date certain men they’d met online dating.

The blogger’s moral – protect yourself at all costs. ‘Marc’ – if you’re reading this and you’ve got any pets that would fit nicely in a stew-pot, get your locks changed, bud. Take this woman’s advice and weed out the weirdos; you know where to start, methinks.

Brandon Wade to speak at Online Dating Summit 2012

We’ve had iDate Miami and the world of online dating is still buzzing from the energy created at the week long conference. But there’s no time to hold one’s breath – the next big event is little over five weeks away, this time Europe is the destination.

The biggest names in the world of online dating will be gathered in Barcelona at the Online Dating Summit 2012 over the weekend of Friday 2nd March to Monday 5th inclusive for updates and innovations since the event in Florida at the end of last month.

Among the speakers in Spain will be one of the most renowned names in Internet dating and owner of some of the most controversial websites, Brandon Wade. He will be speaking on the panel for the debate for affiliates who have the decision of where their traffic is sent.  This is not going to be one for the purists, nor the faint-hearted.

No matter how much those dating sites get highlighted and publicly berated (and Wade is not afraid to put his sites in the firing line for target practise; there’s no such thing as bad publicity, right?), they all make money; for Wade and the affiliate army who pave the roads for customers looking for the types of niche dating he offers to find the way to his sites and no one else’s.

There are two types of customer in the world of online dating – those looking for a quick fling and those in it for the long haul. The panel discussing “Mainstream Dating vs. Casual Dating – When to Send Your Traffic Where” will endeavour to decipher between the two types of customer.  From there, the decision is which type of dating site will suit the customer best in order to get the best ROI for the afilliate driving traffic for the programs they’re signed up to and, of course, the webmaster themselves.

Details in one recent report suggest that Wade’s sites receive a quarter all of their traffic from affiliate programs – with a portfolio like his, that’s an awful lot of traffic to divert – positioning yourself to be one of the drivers could be extremely lucrative for those who put the effort in.

Seeking Arrangement, Wade’s Sugar Daddy and Sugar Baby dating site has its affiliate program running through Commission Junction whereas – the site that appeared on US TV accused of being a platform for legalised prostitution – has its commission program through Share-a-Sale. In the next article, we’ll take a quick look at one of Brandon Wade’s sites, SeekingArrangement, and see what makes it tick – the numbers will astound you.

The moral and legal thin line of Sugar Daddy sites

One thing you can safely say about Brandon Wade is that he is not shy about putting his dating sites in the firing line. Sites, he has many, most are controversial. As much as the public at large complain about the man and his dating sites, you can’t argue with the fact that they’re popular.

In a recent interview, Wade was took to task about the fact that there are so many sugar babies on his sugar daddy site that were students at NYU – 500 plus, if the report is accurate – and how the idea came about. You may (or not, thinking about it) be surprised at his role models and how his own dating experience led to the niche dating site‘s inauguration.

Seeking Arrangement is a dating site that connects wealthy elderly gentlemen (by that, I mean older than the person they expect to date – according to Wade, the average age of his site’s male members is 36) with (a lot) younger women. The former being the Sugar Daddy, the latter the sugar baby.

There is an expectation that, for being pampered and bestowed with gifts by the well-off Sugar Daddy dating site member, the sugar baby will come to an arrangement – through the site – with the ‘generous benefactor’. Two adults coming together for mutual benefit – where’s the problem?

The issue in the public eye, and with many local New Yorkers, is that so many girls at NYU are signing up to Seeking Arrangement to pay their ways through college. In Brandon’s eyes, this is the perfect scenario. College girls who would perhaps never get the opportunity see how the other half live for the price of positioning themselves as eye-candy or a trophy girlfriend; in return, an otherwise lonely bachelor (or married man, he’s imposed no restrictions for wedlock being a barrier on his sites) has someone who he can lavish his wedge and bestow gifts upon.

That outlook is not surprising as Wade grew up idolising Hugh Hefner, he of Playboy fame, whom he wanted to grow up like. Given Wade’s self-confessed geekishness, that was never going to happen unless he could tempt female company by dangling the carrot of spoiling them beyond their wildest dreams. Recognising that there was a huge market for this, the adult dating site was born. Now, with 900,000 members (at time of interview), you have to take your hat off to the bloke and say he nailed that to perfection.

There is a very thin moral (and perhaps legal) line and whether you disagree with it or not, there’ll be a lot more graduates coming out of NYU debt free than if Wade’s site was not about. Go, Brandon!

Dating site dominance goes hand in hand with recommendation

Oxford University have recently concluded a twelve year survey spanning from 1997 – 2009 into how Internet users facilitate themselves with dating sites having acknowledged that they are regular web surfers.

In the last article we looked at the result as fact, now let’s get the opinion of the scientists who conducted the survey and their forecast for online dating based. upon that information

One of the joint authors of the study, Dr Bernie Hogan, quite politely reflects upon how, when they started the survey, dating sites were not the most of welcoming places; neither were the members of those pioneering sites who were just waiting to show their faces and surprise the end user with a scam or two. scam or two.

The Research Fellow at the OII also suggests that hooking up with someone via a dating site may also have taken over as the ‘dominant’ method of meeting one’s future partner, compared with more traditional methods. That’s certainly truer for those approaching middle age and getting into their senior years.

The study has also suggested that, no matter how much money the mainstream dating sites throw at marketing, singles are more likely to start looking for love online through recommendation by a friend than signing up because of an advert they’ve seen.

Professor William Dutton who held a similar role in the study refers to the difference dating sites have made to the whole concept of dating offline. Whereas in the past, if you met someone whilst out, the result was a by product of ebing out for the night. Now, dating has taken on a new relevance through its online popularity and association to social media because people are actually going out of their way to meet someone and browsing dating site profiles is a very deliberate act, not just something that may or may not happen if the single concerned play their cards right.

However, there is still, overall, a massive percent of people who meet their partners in more traditional manners, like through church or general socialising in bars and clubs or having family or friend do the matchmaking on the single’s behalf.

The report also highlights how different cultures are, or aren’t, affected by online dating. In Brazil, for example, 83% surveyed from the South American country had met someone either by dating site or social media. Yet in Japan, for all their furtherance in technology, its population has an inclination towards dating in the traditional offline manner.

In northern Europe, the emphasis is very much on personals sites, whereby conversations leading up to dating are held behind dating site closed doors, but in Hispanic countries, there is a more open attitude with connection happening across multiple levels of social networking rather than dating sites alone.

The White Paper, Me-My Spouse_Global Report, itself was compiled by the Oxford Internet Institute thanks to eHarmony and a grant they provided to fund the project, subsequently written by the afore mentioned professors.

3 in 10 Internet users have tried online dating

Study notes released from Oxford University indicate that almost one third of Internet users have, at one time or another, visited dating sites, as reported in the Science Daily the day after Valentine’s Day.

Not that the study of dating site usage was coincided with that date. The study took in the patterns and usages of 24,000 adults from around the globe who are active Internet users over a twelve year period.

Eighteen countries in all took part in the online questionnaire which asked both halves of 12,000 couples between 1997 and 2009 a qualifying section to determine their Internet accessibility and then if they had used the web to look for partners, whether by online dating or other means.

A resounding thirty percent of those questioned responded in the affirmative, and a massive half of those stating that the partner they were with at the time of the response being recorded they met whilst looking for love online.

One of the most unexpected results was the breakdown in age bands who claimed to have began a relationship through an online dating platform. Of those in the 18-40 age bracket – the age of respondents you may expect to figure most prominently as recording high relationships found on dating sites – registered less than a quarter, with only 23% saying that they had had success using the medium.

Those in the next age bracket recorded the highest successful ratio of meeting a partner online as more than a third, 36% in total, of 40-69 year olds stated that they had began seeing someone directly as a result of their time dating online.

And, if you read between the lines, there is a time when singles just stop dating. Of all 24,000 participants, only two people who expressed a preference said that they’d started to go around the block again after they hit 70 and their relationships were not courtesy of dating sites.

The chat room facility and continued popularity of social media have had a lot to do with sharp rises in figures for those who took part in the survey post-2000. Prior to the new millennium not even ten percent of those questioned had met whilst online dating, but five years in and that had more than doubled to 21%. In contrast, the use of chat rooms over that same period dwindled in a like for like swap at the outset, but popularity and branding compounded that growth in later years.

In the next article, scientists have their say on how they interpreted the findings and what that means for the future of online dating.

Do dating site algorithms work or just string us along?

The argument about whether scientific algorithms that many of the top-ranking, mainstream dating sites – particularly matchmaking sites – claim to use rages on. However, five top independent scientists from five different universities across North America have critically – and more importantly, without bias – appraised the methods used by their ‘peers’ to create the strings of logic, which dating sites use to pair new singles together, and found them redundant as the useful tools the sites claim them to be.

What’s more is that singles entering their data into such online dating platforms are being sucked into an even worse scenario than before they signed up.

There is no denying the appeal of simply being as true to yourself as possible (or as true as you are prepared to let others believe of you, anyway), entering those details into a Deep Thought-esque mainframe and after a few clucks, chugs and whirrs your perfect partner will scroll out from a slot just below where you paid your stake. If only. But millions of singles hoping to fall in love online are stumping up millions of dollars week in week out across the globe for the privilege of being told ‘close but no cigar’ as the matches maybe okay for a Mr Right Now, only to see those relationships fizzle out soon after the first date, so back to the dating site they go.

Logical association or dating site corn?

It’s a bit like going to the chiropodist – they’ll take the top off the corn, but never dig the root right out. They’ll have lost you forever as a premium customer, unless you’re stupid enough to wear the same shoes again that gave you the callous in the first place, of course.

If dating sites have a member who’s paying month by month, would the algorithm present that perfect partner first time out? Only by a whole heap of luck. That’s not to suggest the algorithms have the power to weed out those who would be an absolute perfect match, just that it’s not feasibly possible. A person someone really fancies one day can be a distant memory the next if another – who can be the total opposite of yesterday’s ‘the one’ – enters the frame. What’s changed perceptibly about the single doing the fancying that they would change in their profile from one day to the next?

Jack.  Human nature is simply that fickle.

Recent reports suggest that 90% of singles lie about their dating site profile. If the success rate were ever to climb above 10%, the argument would be self-defeating. Of course, the dating sites response to that would be: if more people were honest our success rate would be higher. Irrespective, it’s just not good business sense to market and administrate customers, regardless of the marketing commodity they provide, without turning profit.

To find out what the scientists found and the disturbing thought process millions of singles are believed to be adopting, please [read on]

Spread betting on dating site profiles for small marg-ins

What do you do when you get to the supermarket and they don’t have the brand of butter you were looking for? You need to make sandwiches for the party and you’ve been to all of the other supermarkets; this one was your last hope. You’ve got to have something. What do you do? Yep, you pick up one that might get you out of a scrape tonight, you just hope people appreciate the filling and not the butter that’s on the bread.

What the bloody hell has this got to do with online dating? Well, according to one recent study by five top scientists in North America, this is the mentality sweeping dating sites and singles the world over.

The outline of the study can be found in our article: Do dating site algorithms work or just string us along?

Shock, horror, the algorithm’s not found what you’re looking for but brought up several choices on ice on the shelf where your butter should be, but you just know whichever of the alternatives you plump for, it won’t spread with as much satisfaction as the brand you’d hoped to pick up. Well, eggs-zactly.

The full report is yet to be released but an essence of what the results will smell like has been issued on the website from whence this snippet came. The study itself focuses on how dating in the real world differs from its online cousin, concentrating on definitive areas, including accessibility of potential partners, levels of communication and the interaction that leads to and, the hot potato, the matchmaking service ‘based on scientific algorithms‘ the dating sites purport to utilise.

More is less

Initial reports suggest that, although there is a whole lot more choice via the portal of online dating, that doesn’t guarantee ‘superiority’. Far from it, in fact.

Going back to the butter metaphor, the vast array of individuals looking to fall in love online is leading other singles to ‘brand’ them, comparing vast swathes of profiles and, if ‘the one’ doesn’t jump off the shelf, those browsing are unprepared to commit to any of the others.

Another aspect, harking back to the 90% fib about themselves in their online dating profile, is that a partner with whom the single has been chatting to for sometime rarely lives up to their ‘persona’ in real life, and the expectation levels from communicating via a dating site often fall flat what the date comes to fruition in the flesh.

The scientists do hold some hope for the science behind Internet dating, however, but it will take 100% honesty from members and webmasters, alike. Psychology has as much to do with appreciation of a partner as physical attraction, that much is known. Providing that all parties enter and deliver true information from being ‘guided by rigorous psychological science’, then finding ‘the one’ may not be a figment of the i-marg-ination, butter very real prospect.

Dating site dementors officially vanquished

The stigma that surrounds the world of online dating has officially been put to bed, according to recent reports coming out of the US, following both scientific research and the success of iDate Miami 2012.

No sooner has dating land shed its undesirable cloak, however, than matchmaking sites are finding themselves coming under attack from some corners of the scientific world on two counts.

At the recent iDate Miami conference – the first of three meetings by the giants of online dating scheduled for this year – there was a heated panel discussion surrounding the merits of calculations and algorithms that were used to select potential partners based on information provided by the individual single when he/she signs up.

The doubt has been cast upon the relevance of how this information is used to couple the dating site members, especially when the volumes of singles looking to fall in love online are so immense. According to Julie Spira in a recent article she wrote for the Huffington Post, everyone now knows a couple who got together via on online dating site or another.

Furthermore, she went on to add in the article that, whilst attending a recent Super Bowl bash, two of the three couples she became engaged with were together thanks to two of the more niche dating sites, namely Jdate and Fitness Singles.

The crux of the current debate, as far as one can make out, is that the professors are now viewing matchmaking sites, who present a range of probable complimentary suitors to any given single based on the information they enter on their hit-list requirement, as a supermarket sweep rather than a way to find ‘the one’, which is how it all began. To be fair, I don’t think anyone in their wildest dreams, when dating sites started to go mainstream, ever hoped for a global $2bn turnover, but that’s where we are with it, now.

Of course, there is objection from those who claim to have dreamt up the strings of logic to produce the matches, both from the CEO’s trying to deflect harm from their brand and the dating site scientists who have achieved prominence on the back of algorithmic love.

There’s an absolute ton of stuff on this topic, so join me for the rest of the week when we’ll be dissecting the frogging life out of all the mumbo jumbo and see what it means for you, the dater.