Blue Monday let down on UK Dating sites

You’d think that, with so many millions now populating UK dating sites, finding your perfect partner would be an absolute piece of cake, and it should be. Then why, whilst browsing the multitudes of smiling faces of my target audience, is it proving to be such a hardship?

A for instance: the other night, got in from work, logged on to the old lappy, checked out the correspondence (to be fair, most of my GMail I’d either responded to at work, not that there was anything groundbreaking worth getting copped for by my boss, but you’ve just gotta check if you’ve had any dating site e-mails or PMs, innit?) and decided I wasn’t going to shift until I’d made contact with at least three new possibilities, which is not many, considering the dating site in question boasted in excess of a 7-figure membership.

I don’t know what you’re like when you first log on to your dating sites, but do you always start at the ‘new members’ bit, first? Then filter by age, sex (obviously – why else would we be on there?!?) and locality. And then, if there’s nothing in that ‘saved search’, expand it to the next one, with slightly wider parameters, no?

Brilliant feature, the ‘saved search’, which I must admit I’ve only found on paid dating sites, thus far, but it does save a hell of a lot of time, time that could be spent checking out the results, not creating the search itself. It’s a bit like going to a new town and not having to check out all of the bars before you decide which one to go into; if you know where your target audience is going to congregate, you waste less time (and money, especially in Birmingham, or other big cities) roaming the January streets date-less and can get straight to the action!

Anyway, back to the dating site dilemma of Monday evening – I don’t know whether it was just a slack night due to any potential new members saving the last of their cash for the last weekend before payday (Gosh, how long does it feel since we’ve been paid?) or whether Blue Monday just dashed the spirits of hopeful romantics nationwide, but it was slow.

Six hours later, with two empty bottles of Shiraz at my side, nothing. You can tell how bad it was: normally after one bottle, I’m sending invites to literally all new dating site members, but Monday, zip! Ah, well; let’s hope tonight brings a few more newbies, and this time, see if they spend a little more time over their dating site profiles to entice me to get in touch with them, without having to submit my liver to any more 13.5%ABV plonk! Happy dating!

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