Dating sites – if owners don’t invest in it, why should you?

The third installment of our four-thread article (it was going to be three and I apologise – there’s more updated info about the world of online dating than I had estimated; bit of a faux pas, je suis desolé, mes amis) looking back at guides in the early days of online dating and how much of what was said back then still impacts on today’s much larger market.

Back in 2005, Sarah Harris, CEO of planetsappho.com, gave the following advice – and I have to say, it’s the most savvy I’ve come across in my time writing for dating.org.uk – for all would be cyberspace lovers. Here, we condense what she had to say back then, with a today’s slant to update its relevance, only where necessary.

top of the tree for a reason

Anyone can buy a dating site in a box and literally be on line hosting their own dating site platform within an hour. It’s true.

Not that the ads are misleading, but to make these sites profitable and to deliver the dream of being a dot.com millionaire, takes time, effort, patience, further investment and true dedication to the cause.

Don’t believe the hype when you see an ad saying ‘set and forget‘. You most certainly can create a monster and leave it in its cave, but without constant maintenance, endeavour and understanding the market (something imperative to be a success and is extremely time consuming with research, even if you think you know ‘a bit’ about it), that creature will stay in hibernation and never make you a dime.

The dating sites that have the highest conversion rates have done this for you, making the dating site both user friendly and affordable.

The all-important factor that so many dating site members do not see yet take for granted is the ongoing man-power hours working ‘under the hood’ of the highest-rated dating sites to ensure that you, the avid online dater, have a constant influx of newbies to choose from.

Behind those pages of hopeful singles, dating site profiles and chat rooms are the Internet scientists and psychologists that deliver you smooth browsing, uninterrupted chat and the latest technology to keep them at the top of the dating industry.

But the single most important factor to any online dating agency is its visibility. By that, I mean being at the top of the search engine rankings for the keywords, and renewing fresh content that appeals to the likes of Google, Yahoo and Bing. Without those hundreds of people constantly refreshing the site’s content, reacting to surveys of its dating site membership and allowing the user to have a hassle-free experience, those dating sites would be nothing.

Free dating sites, in the main, cannot commit this many man-hours, which is why your membership fee is important to the continuity of the top dating sites; like Sarah says in that post going back to 2005, like everything in life, you get what you pay for.

The concluding article for this mini-series will be tomorrow, now; please come back and read it; it promises to be information no dating site user should be without. In the meantime, please feel free to search for your perfect partner online, here.

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