Leaving the business world in which you have grown up professionally can be a daunting, if not altogether terrifying, decision; especially when the firm you work for is a world-renowned global debt, asset management and finance corporation. But for Alexandre Errera and Maxime Leufroy-Murat, that was the life-changing alternative they chose when leaving behind Morgan Stanley and its graduate program to set up exclusive online dating facility personaldatingagent.com.
For the two gents, who met on the graduate program, the instant connection they made would be the catalyst that eventually realised their early recognition that they wanted to work together on a project outside of the financial institution’s confines. It took them a while to get there, but the seed had been sown whilst working at the multi-national giant’s London headquarters – the dating site industry had a niche gap that needed filling, and these were the two guys to plug that hole.
Working in the city can generate an affluence of cash in your bank balance. However, the long hours and draining manner of handling some of the biggest funds in the world can leave you with little time or energy for anything else, let alone trying to incorporate a love life. It was here that Alex and Max realised they could provide a service: employing relationship experts to handle the monotonous side of dating whilst alleviating its members of some of their over-burdening bank balance. Kind lads, indeed; nay, almost saint-like.
leave it to the experts, for a price
This is not a free dating service, by any stretch of the imagination. The packages they provide range from $300-$1200 per month with an intermediate $525 deal. That may seem a staggering amount, but these guys, with the business acumen they acquired whilst working in the city , did their marketing on the spot. It was a while after they had decided to work together long term that they hit upon the idea of an online dating service; one that wasn’t right up there with the top end of the A-list dating market but could offer so much more than the multi-million membership sites who fight for the bulk of the global online dating membership.
The service they provide is , however, first class and tailored to the busy city slicker lifestyle. Upon joining, you will get a personalised call from one of their ‘agents’. They will literally take the headache of filling in a dating portfolio from you, use humans, not algorithms, to filter the matchmaking search to find you a ‘guaranteed number of dates each month’ and finally arrange the meeting offline on our behalf. All you have to do is turn up.
After initially having trouble hiring dating experts and writers, they are now ready to rumble; whether you are a resident of the capital or not, PDA is looking to serve a global audience. And, really, the high end package not only guarantees you 4+ dates per month but also picks your clothes, gives advice and includes a pro photo-shoot. Wow.
As Stevie V once warbled ‘money talks, dirty cash I want you, dirty cash I need you, whoa-oa!‘