Dating site getting better by degree?

In the interest of fair competition, it’s unusual for us here on dating.org.uk to mention other online dating sites by name. We are, after all, a dating comparison site – or will be when we’re fully up and functional – so would otherwise refrain from influencing your decision.

However, we will make an exception tonight by mentioning a site specifically set up to help harried New Yorkers find love interests online, following a hard day’s graft in the city that never sleeps. You’d hardly think they’d need assistance, with a slogan like that but, apparently, the residents of The Big Apple rely upon matchmaking sites, too.

In these days of instant gratification, whereby if we can afford the technology or manpower to hire a machine or someone else to do something for us to save us bothering, perhaps today’s announcement by Sparkology.com shouldn’t come as much of a surprise.

The site, which is extremely top-end of the market, and who’s membership is by invitation only, has announced it has enlisted the services of “dating Concierges Donna Barnes, Laurie Davis, and Jojo Yang to their team.” Yep – you read it correctly – people who are ‘specialists’ in online dating.

Donna even has a graduate certificate to prove it, being an NYU-certified Dating and Relationship coach. Well, it was either that or Molecular Science – must have been a close call.

The theory behind hiring these online dating site assistants is to give the top-notch dating site membership holders a hand if they are struggling to create a profile or plan a date. The belief being that if someone can help the NY singles set create their dating profile and help them organise their liaisons, it will allow them more time to be themselves. And they don’t see the irony…
…Laurie Davies, on the other hand, as well as having input to the mentally challenging tasks of picking out the selling points of your profile, is “…an expert in navigating the vast and often confusing intersection of dating and technology.”

Oh, my head! I have a vision of T. C. wearing a pair of Sparkology shades, reprising the Kindergarten Cop role and it won’t go away.

Jojo takes the bull by the horns and helps members, based on profile information, plan the first off-screen date.

Furthermore, “She interprets members’ interests and preferences to help them plan highly customized and creative dates.” No danger of square pegs in round holes there, then. Pig-tail pulling and making fart sounds with your armpit are also banished.

Alex Furmansky, the dating website’s founder, pontificates over what makes Sparkology different. And, yep, hiring concierges to tell the dating site members what any self-respecting adult should know about themselves anyway is about the top and tail of it.

Oh, and there are differing levels of packages available, which presumably attract relative price tags. You can get in-depth feedback from ‘Doctor Donna’, as well as image advice, following a ‘face-to-face’ session (via web-cam, presumably). And Laurie will give your profile a DigiReview, if you really are struggling to see what’s wrong with it.

You can read the full article, here; if you do get an invite to join, please send me feedback – I think I’ve probably blown my chance of a DigiReview or invitation by special request and I’d soooo love to see the before and afters…

…but, let’s face it – if someone did need that level of help with their dating site profile, would they make that interesting a date?

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